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Keywords: Social moments, vacations, jokes, friendship, sarcasm, nightlife, cinema, movies.
Description of their identity
This tribe comprises a network of profiles that shows in collective terms in the socio-digital media. In other words, it is a group of adolescent and young men and women between 15 and 30 years old who position themselves according to the social groups to which they belong.
Specifically, to manifest this collective identity, the tribe uses Instagram to portray the spaces of distraction, fun and identification they maintain with their peers or friends. It is about showing an active and dynamic relationship where people appear to enjoy the moments.
