Description of their identity
The LOHAS Muppies tribe is predominantly female, French and/or of African descent, with an average age between 25 and 35 and average income. Members of this tribe adhere to the LOHAS (Lifestyle of Health and Sustainability) lifestyle, which emphasizes responsible well-being as a path to life and success. The totems of this tribe focus on individual and public health, responsible and sustainable consumption, gender equality and feminism. Members of this tribe are concerned with issues of health and responsible consumption, as well as gender and feminism.
Regarding secondary convergences, this tribe is interested in ecology, food and health, health policies, trust in states and institutions, corruption and justice. Members of this tribe are aware of the impact of their consumption choices on the environment and society, and are interested in governance and social justice issues. It is important to note that cognitive dissonance and lack of choice are the two main factors preventing LOHAS Muppies from consuming ideally with their ecological and social values. Level of education also has a visible influence on environmental and social behavior.
Conversation Topics
Health, Sustainability, Justice, Equality, Environment, Society, Feminism, Social Justice.
Brands who they follow/interact with
ONU, Greenpeace, World Wildlife, Climate Reality, HuffPost Green, Plastic Bank.
What hurts or causes them conflict
They resent injustice, lack of focus on obviously alarming issues, as well as lack of gender equity. It bothers them when a person is not aware of their actions and the problems they can cause to others.
Kind of Stories consumed by the tribe
This tribe mainly consumes narratives about responsible consumption, ecological interests, politics, and social issues. That is why they follow brands and organizations that highlight these issues in today's world.
Google Ads Keywords
“social justice,” “equality,” “gender equality,” “environmental consciousness,” “social concerns,” “ecology,” and “social awareness.”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| Work - Industries: Community and Social Services | -Hobbies and activities -Politics and social issues: Charity and causes, Community and social issues | |
| Education - Education Level: Associate Degree | -Fitness and Wellness: Physical Exercise | |
| -Hobbies and activities: Travel: Eco-travel | ||
| -Other Interests: Sustainable Travel |
What Social Media Accounts do they follow?
What Podcasts do they listen to?
Related Lifestyle
Brands and campaigns that may address this consumer tribe:
0
