Consumer Tribe: Memesters
Keywords: Memes, humor, jokes, news, sarcasm.

Description of their identity

This tribe comprises profiles of women and men from 14 to 30 who build their digital identity around a humorous and light mood. Thus, they develop their identity from the figure of the jester: that carefree, cheerful, sarcastic, ironic and funny subject. It contains memes that satirize life's difficult or everyday circumstances, such as personal economy, fatigue, the couple, studies or work. So they use humor to express their fears, emotions and aspirations on social networks.

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