innovation cover

A Chinese home goods store has teamed up with a nearby farm to offer organic veggies to shoppers.

The first MUJI Farm in China was inaugurated in Shanghai in February 2023 by the Japanese store Muji. In addition to selling home goods, clothing, and cosmetics, the 3,000 sq. m. store also offers organic veggies, which are sourced from a nearby farm in Shanghai and delivered within 24 hours. In addition to the MUJI Wine and Tea Workshop, the store's MUJI Diner canteen now offers farm-to-table eating.

Consumer tribes that may relate to this case study:

Beauty Suppliers
Consumer Tribe: Beauty Suppliers
Empowered Nenis
Consumer Tribe: Empowered Nenis
Great! Next, complete checkout for full access to Antropomedia Express: Consumer Tribes.
Welcome back! You've successfully signed in.
You've successfully subscribed to Antropomedia Express: Consumer Tribes.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.