The platform provides a 'glow up' for the dogs in shelters in order to increase adoption rates.
Increasing the number of dogs that are adopted is the goal of Pedigree's Adoptable platform, which is powered by artificial intelligence. Adoptable takes photographs of dogs from shelters and transforms them into studio-quality shots. These images are then incorporated into the advertising campaigns of the pet food company through the use of geotargeting and first-party data. These advertisements are displayed on billboards, websites, and screens within stores, and they feature shelter dogs alongside products manufactured by Pedigree. In April of 2024, Adoptable made its debut in New Zealand, and going forward, the company intends to spread its operations across the world.
Consumer tribes that may relate to this case study:
Animal Guardians
Consumer Tribe: Animal Guardians
Digital Anthropology Bot
Pet Guardians
Consumer Tribe: Pet Guardians
Digital Anthropology Bot
