Description of their identity
This tribe is consolidated by a network of profiles that present themselves from their work relationship. In this sense, most of the profiles are real estate consultants, builder accounts, and sales agents who use social media to highlight their work figures and the work environment in which they find themselves. For the tribe, Facebook works as a sales channel. To the extent that they use their accounts exclusively to display work content. It becomes a professional credential or a space for real estate offers.
In addition to always being on the lookout for homes and deals, they share content related to the real estate industry, relevant market news, sold homes, buyer stories, and more. They always try to keep up to date with the business outlook, so they attend conferences to learn about the latest in the market.
Conversation topics
Real estate, personnel, work environment, awards, and conferences.
Gender
22% Women, 78% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Brands who they follow/interact with
Coldwell Banker, Realtor Magazine, Zillow, Trulia, Inman, CENTURY 21, WSJ Realstate.
Related Hashtags
#realestate #realtor #realestateagent#realtorlife #investment
What hurts or causes them conflict
This tribe fears the failure to sell. For them, it is essential to maintain the profile of an exclusive, professional, and uncomplicated seller. Failure to meet this profile makes them look bad to other salespeople and, above all, to their potential customers.
Kind of Stories consumed by the tribe
This tribe mainly follows social profiles related to real estate that allow them to maintain business social relationships, not so much in romanticizing the city or place they are following.
Google Ads Keywords
“realtor,” “best neighborhoods,” “closing costs for seller,” “staging a house,” “FHA loans,” Curb appeal.”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Work - Industries: Sales, Business Decision Makers/ Employers; Real Estate | •Business and Industry: Advertising, Business, Real Estate, Sales. | |
| •Work - Industries - Job titles: Real Estate broker | •Other interests: Real Estate license, International Real Estate, Coldwell Banker, Zillow, Trulia, Inman. |
What social media accounts do they follow?
What podcasts do they listen to?
Real Estaters Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe:
