This anti-loneliness ad takes the aesthetics of cigarettes and uses them.
One advertising firm made the decision to raise awareness by adopting the aesthetics of cigarettes in response to data conducted by the World Health Organization (WHO) that demonstrated that loneliness affects one's health in a manner that is comparable to smoking fifteen cigarettes per day. Revolt, a company with headquarters in London, devised a campaign that investigated five ways individuals may alleviate feelings of loneliness. These methods ranged from taking a vacation from social media to locating a group that is united by a common goal. Random acts of kindness were the focus of most of the presented concepts. In addition to t-shirts and tote bags, Revolt also designed a deck of cards to stimulate discourse. The deck of cards was, of course, packaged in a standard cigarette carton.
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