Using an AI-powered function, Snapchat users can create fantastical portraits.
Dreams is a feature that was introduced by Snapchat in August 2023. It is a generative artificial intelligence-enabled tool that enables users to create imaginative self-portraits in a variety of circumstances, ranging from Renaissance aristocracy to oceanic mermaids. The Memories area is the entry point for users to access Dreams. Following the uploading of a few selfies, a personalized artificial intelligence model is generated, which provides access to a free bundle of eight Dreams. For one dollar, more packs are available for purchase. After having its debut in Australia and New Zealand, Dreams will eventually be made available all over the world till the year 2023. This launch expands upon the generation of artificial intelligence components that Snapchat already possesses, such as My AI, which has been modified to answer with Snaps rather than just text.
Consumer tribes that may relate to this case study:
Digital Anthropology Bot
Digital Anthropology Bot
