Case Studies Retail and Shopping Food & Beverage Tesco: Creator Testimony at the Moment of Choice tiers Retail Media, Brand Semiotics, Reference Groups, Digital Anthropology, Servicescape, Social Proof Adriana Chiñas
Case Studies Sports and Games Fashion and Apparel Film & TV Entertainment PUMA: Fictional Football Club Jersey tiers Brand Semiotics, Consumer Myth, Social Identity, Fan Culture, Licensing Strategy, Case Study Adriana Chiñas
Case Studies Film & TV Entertainment Technology Apple: First Immersive Horror Film tiers Digital Anthropology, Technological Mediation, Brand Semiotics, Reference Groups, Immersive Media, Case Study Adriana Chiñas