PUMA: Fictional Football Club Jersey
Brand Semiotics, Consumer Myth, Social Identity, Fan Culture, Licensing Strategy, Case Study
—
You might also find interesting
Sprout: The Second Life of the iPod
tiers
Prosumption, Brand Semiotics, Nostalgia, Platform Affordances, Extended Self, Case Study
Tesco: Creator Testimony at the Moment of Choice
tiers
Retail Media, Brand Semiotics, Reference Groups, Digital Anthropology, Servicescape, Social Proof
Apple: First Immersive Horror Film
tiers
Digital Anthropology, Technological Mediation, Brand Semiotics, Reference Groups, Immersive Media, Case Study