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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Nine Hours & NTT
Case Studies Travel and Outdoors Business To Business Technology Health & Wellbeing

Nine Hours & NTT

tiers
Biometric Hospitality, Sleep Tourism, Quantified Self, Wellness Technology, Prosumption, Embodied Data
Eureka Eureka
Purina & Roblox
Case Studies Sports and Games Technology Business To Business

Purina & Roblox

tiers
Virtual Pet Companionship, Metaverse Branding, Gamified Consumption, Digital Anthropology, Para-Social Relationships, Ritualized Gameplay
Eureka Eureka
Airbnb & Rome Coloseum
Case Studies Art & Culture Travel and Outdoors Business To Business

Airbnb & Rome Coloseum

tiers
Experiential Tourism, Heritage Commodification, Platform Capitalism, Cultural Authenticity, Disneyfication, Authorized Heritage Discourse
Eureka Eureka
Iceland & Paptic
Case Studies Food & Beverage Ecology and Sustainability Business To Business

Iceland & Paptic

tiers
Sustainable Retail, Material Innovation, Consumer Semiotics, Circular Economy, Eco-Packaging, Retail Touchpoints
Eureka Eureka
Coca-Cola & WeChat
Case Studies Food & Beverage Technology Business To Business

Coca-Cola & WeChat

tiers
Algorithmic Identity, Participatory Branding, Celebrity Democratization, Digital Consumption Rituals, Parasocial Marketing, Extended Digital Self
Eureka Eureka
Dove & Blippi
Case Studies Personal Aesthetics Business To Business Learning and Teaching

Dove & Blippi

tiers
Brand Purpose Extension, Parasocial Edutainment, Embodiment Theory, Childhood Consumer Socialization, Developmental Marketing, Preventative Intervention
Eureka Eureka
Natura
Case Studies Personal Aesthetics Art & Culture Business To Business

Natura

tiers
Sonic Branding, Bioelectric Signals, Sensory Marketing, Biophilic Design, Acoustic Ecology, Brand Authenticity
Eureka Eureka
Heineken & WashEnjoy
Case Studies Food & Beverage Sports and Games Business To Business

Heineken & WashEnjoy

tiers
Temporal Consumption, Ritualistic Spaces, Third Place Marketing, Sportscape Innovation, Nocturnal Consumption Communities, Brand Heterotopias
Eureka Eureka
Jump n Pass & Justrite
Case Studies Retail and Shopping Technology Business To Business

Jump n Pass & Justrite

tiers
Servicescape Transformation, Retail Heterotopia, Mobile Commerce, Consumer Agency, Digital Integration, Frictionless Retail
Eureka Eureka
Aesop & Power Station of Art Museum
Case Studies Art & Culture Personal Aesthetics Business To Business

Aesop & Power Station of Art Museum

tiers
Experiential Marketing, Sensory Branding, Cultural Intermediaries, Luxury Consumption, Liquid Modernity, Consumer Tribalism
Eureka Eureka
Coty & Adidas
Case Studies Sports and Games Personal Aesthetics Business To Business

Coty & Adidas

tiers
Sensory Marketing, Emotional Commodification, Sustainable Luxury, Brand Collaboration, Wellness Consumption, Affect Economy
Eureka Eureka
Moo Deng
Case Studies Learning and Teaching Social Awareness Business To Business

Moo Deng

tiers
Digital Anthropomorphism, Public Health Semiotics, Brand Ritualization, Parasocial Relationships, Children's Health Education, Animal Celebrity Endorsement
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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