Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
IBM Research
Case Studies Learning and Teaching Technology Social Awareness Business To Business

IBM Research

tiers
United States, Gender-Bias, AI, Northeastern University, Fairy Tales
Eureka Eureka
OpenAI & American Journalism Project
Case Studies Film & TV Entertainment Technology Business To Business

OpenAI & American Journalism Project

tiers
United States, Generative AI, Publishing, AJP, Local News
Eureka Eureka
Bumpsuit & TYB
Case Studies Fashion and Apparel Business To Business Family & Relationships

Bumpsuit & TYB

tiers
United States, web3, Maternity, Digital Platform, Community
Eureka Eureka
Penguin Random House
Case Studies Art & Culture Business To Business

Penguin Random House

tiers
United States, Government, Children Books, Banned Books, Banned Wagon Tour
Eureka Eureka
Lancôme & the Musée du Louvre
Case Studies Personal Aesthetics Art & Culture Business To Business

Lancôme & the Musée du Louvre

tiers
Beauty is a Living Art, Zendaya, Makeup line, Limited-Edition, Amanda Seyfried
Eureka Eureka
Morgan Stanley
Case Studies Banking & Financial Services Technology Business To Business

Morgan Stanley

tiers
United States, Generative AI, Services, Financial Advisors, OpenAI
Eureka Eureka
Vollebak & Colorifix
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business

Vollebak & Colorifix

tiers
United Kingdom, Circular Economy, Textiles, Natural Products, DNA
Eureka Eureka
Pentland Brands & The People
Case Studies Fashion and Apparel Learning and Teaching Retail and Shopping Business To Business

Pentland Brands & The People

tiers
UK, Employee-Wellbeing, Talent, Gen Z, Ellesse
Eureka Eureka
One Fine Stay & Revels in Hand
Case Studies Art & Culture Travel and Outdoors Business To Business

One Fine Stay & Revels in Hand

tiers
Europe, Actors, Theatre Performances, Stays, Midsummer Night's Dream
Eureka Eureka
Habbo & Juniper Creates
Case Studies Business To Business Technology Avatar

Habbo & Juniper Creates

tiers
Finland, NFT, Gen Z, Gen Alpha, Crowdfunding
Eureka Eureka
Oma's Soep
Case Studies Social Awareness Food & Beverage Business To Business

Oma's Soep

tiers
Netherlands, Supermarkets, Loneliness, Blue Monday, Albert Heijn
Eureka Eureka
Essence
Case Studies Personal Aesthetics Avatar Business To Business Social Awareness

Essence

tiers
United States, Gen Z, Gen Alpha, Roblox, Pride Month, Make-up
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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