Film & TV Entertainment

The experiences related to Film & TV Entertainment are presented from the relationship of audiences with productions, actors, studios, fictional characters, series, and programs that interest them and become essential parts of their identities.

Sheraton Boston Hotel

tiers

Nostalgia, Hospitality, Servicescapes, Brand experience, Family travel

Coca-Cola x Disney xWPP Open X

tiers

Coke, Star Wars, Whatsapp, Voice, Brazil

Globo

tiers

Globo, Panvision Cultural Association, Ecovision, Audiovisual, Esg

Spotify Tatak Pinoy

public

Spotify, Tatak Pinoy, Fan voting, Hybrid media, Brand semiotics, Crowdsourcing & Crowdfunding

Westfield London

tiers

Wicked, Retail media, Gamification, Servicescapes, Tribal consumption

Netflix Real-Time Voting

tiers

Netflix, Real-time voting, Interactivity, Audience agency, Digital culture

19 Crimes

public

19 Crimes, Universal Monsters, Halloween, Participation, Fmcg

Tiffany & Co. & Netflix

tiers

Luxury, Transmedia, Semiotics, Archive, Partnership

Cerveza Victoria

tiers

Día de Muertos, Xoloitzcuintle, Hand-Painted, Cultural Branding, Mexico

Earth Public Information Collaborative (EPIC)

public

Ai emissions, Prompt engineering, Sustainability, User behavior, Data centers, Carbon Tracking

Westpac NZ

tiers

Credit cards, Gen Z, Experiential, Risk perception, Behavior change, Events