Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.

R3 Bio and the Bioethics of Engineered Organ Sacks

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Bioethics, Biocapital, Organ Engineering, Interspecies Hybridity, Biotechnology

Shanghai Changhai Hospital

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Ai-Assisted Surgery, Medical Training, Digital Health, Professional Certification, Algorithmic Governance

Clöud Café

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Ingestible Beauty, K-Beauty, Retail Semiotics, Consumer Culture, Brand Strategy

Snooz: Ice Cream to Sleep

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Snooz, Brand Semiotics, Category Codes, Cultural Branding, Consumer Wellness

Perplexity

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Perplexity Health, Datafication, Quantified Self, Consumer Trust, Ai Personalization

Maven Clinic

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Digital Health, Glp-1 Care, Women's Health, Consumer Culture, Brand Strategy

Costco

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Costco, Fertility Care, Retail Disruption, Membership Economy, Healthcare Access

Alo

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Tribal Branding, Consumer Culture, Wellness Economy, Experiential Marketing, Female Empowerment

Poca

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Functional Branding, Category Semiotics, Consumer Culture, Wellness Innovation, Brand Positioning

Office Walker

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Sustainable Design, Consumer Culture, Crowdfunding, Workplace Wellness, Material Rhetoric

Twin Health

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Digital Twins, Metabolic Health, Datafication, Artificial Intelligence, Behavioral Change