Case Studies Travel and Outdoors Health & Wellbeing Business To Business Hyatt & Hyatt tiers Sleep Tourism, Wellness Hospitality, Mindfulness Commodification, Travel Wellbeing, Brand Collaboration, Experiential Marketing Adriana Chiñas
Case Studies Health & Wellbeing Technology Personal Aesthetics POND'S tiers Microbiome Analytics, Personalized Skincare, Diagnostic Beauty, Biotechnology Retail, Skin Health Data, Hyper-Personalization Adriana Chiñas
Case Studies Health & Wellbeing Technology The Vitamin Shoppe tiers Telehealth Innovation, Testosterone Therapy, Digital Wellness, Health Consumerism, Medicalized Retail, Consumer Biopolitics Adriana Chiñas
Case Studies Banking & Financial Services Health & Wellbeing BBVA Catching your Dream tiers Corporate Biopower, Workplace Surveillance, Sleep Optimization, Quantified Employee, Circadian Capitalism, Wellness Monitoring Adriana Chiñas
Case Studies Travel and Outdoors Business To Business Technology Health & Wellbeing Nine Hours & NTT tiers Biometric Hospitality, Sleep Tourism, Quantified Self, Wellness Technology, Prosumption, Embodied Data Adriana Chiñas
Case Studies Health & Wellbeing Travel and Outdoors StolenTime tiers Grief Tourism, Emotional Commodification, Therapeutic Liminality, Wellness Consumption, Experiential Healing, Spiritual Commercialization Adriana Chiñas
Case Studies Food & Beverage Ecology and Sustainability Health & Wellbeing The Fruit Pillbox tiers Behavioral Design, Consumption Rituals, Nudge Theory, Packaging Innovation, Health Compliance, Implementation Intentions Adriana Chiñas
Case Studies Personal Aesthetics Health & Wellbeing Ulta Beauty Joy Council tiers Wellness Marketing, Emotional Commerce, Digital Community Building, Brand Ecosystem, Joy Economy, Expert-led Consumption Adriana Chiñas
Case Studies Personal Aesthetics Health & Wellbeing Astrid tiers Ritual Consumption, Commercialized Intimacy, Nostalgia Marketing, Experiential Branding, Social Fragmentation, Beauty Socialization Adriana Chiñas
Case Studies Health & Wellbeing Technology Personal Aesthetics Vyrao tiers Digital detox, Sensory Marketing, Embodied Consumption, Attention Economy, Ritual Artifacts, Olfactory wellness Adriana Chiñas
Case Studies Personal Aesthetics Health & Wellbeing Every Side of You tiers Emotional Capitalism, Identity Performance, Digital Authenticity, Algorithmic Consumption, Aesthetic Politics, Affective Branding Adriana Chiñas
Case Studies Personal Aesthetics Health & Wellbeing Orgasmic Skin tiers Category Convergence, Destigmatization, Wellness Capital, Beauty Ritual, Embodied Pleasure, Medicalization Adriana Chiñas