New York Sports Club
tiers
AI Coaching, Consumer Retention, Digital Transformation, Fitness Industry, Brand Strategy, Coaching Platform, Gym, MYCO, Fitness Industry
Sunscreen as a Workplace Right
tiers
Brand Semiotics, Consumer Culture, Preventive Health, Corporate Responsibility, Digital Transformation, Sun Protection, Sunscreen, Tickets, Workers, UV, Italy
AI as the Always-On Trainer
tiers
Case Study, Ai Coaching, Member Retention, Fitness Industry, Digital Personalization, Consumer Engagement
Škoda DuoBell
tiers
Case Study, Brand Semiotics, Consumer Technology, Urban Safety, Open Innovation, Acoustic Design
Radio Time Machine
tiers
Generative Ai, Elderly Care, Memory Design, Brand Innovation, Cultural Analysis
Folly and the Semiotics of Biotech Wellness
tiers
Brand Positioning, Consumer Culture, Semiotic Strategy, Product Innovation, Digital Health
Nike After Dark Tour
members
Nike, Women in Sport, Experiential Branding, Consumer Culture, Tribal Marketing
R3 Bio and the Bioethics of Engineered Organ Sacks
tiers
Bioethics, Biocapital, Organ Engineering, Interspecies Hybridity, Biotechnology
Shanghai Changhai Hospital
tiers
Ai-Assisted Surgery, Medical Training, Digital Health, Professional Certification, Algorithmic Governance
DHL Express, Manchester United
tiers
Brand Semiotics, Cultural Branding, Consumer Tribes, Servicescape Strategy, Purpose Marketing
Snooz: Ice Cream to Sleep
tiers
Snooz, Brand Semiotics, Category Codes, Cultural Branding, Consumer Wellness