Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.

Genevan Blessties

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Consumer Tribe: Genevan Blessties

O Boticário and Milky Moo's Multisensory Brand Collaboration

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Brand Semiotics, Consumer Culture, Experiential Marketing, Luxury Branding, Digital Strategy, Milky Moo, Sweet Flavour

Garnier's Micellar Master Clean All-in-1

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Case Study, Brand Semiotics, Category Disruption, Micellar Technology, Garnier, Consumer Behavior, Cleanser, Household, Cleansing, Brand Equity

Sunscreen as a Workplace Right

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Brand Semiotics, Consumer Culture, Preventive Health, Corporate Responsibility, Digital Transformation, Sun Protection, Sunscreen, Tickets, Workers, UV, Italy