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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Born Blak
Case Studies Learning and Teaching Social Media Social Awareness

Born Blak

tiers
Australia, Diversity, Inclusion, Marketing, Creators
Adriana Chiñas Adriana Chiñas
Oma's Soep
Case Studies Social Awareness Food & Beverage Business To Business

Oma's Soep

tiers
Netherlands, Supermarkets, Loneliness, Blue Monday, Albert Heijn
Adriana Chiñas Adriana Chiñas
Essence
Case Studies Personal Aesthetics Avatar Business To Business Social Awareness

Essence

tiers
United States, Gen Z, Gen Alpha, Roblox, Pride Month, Make-up
Adriana Chiñas Adriana Chiñas
Fris
Case Studies Food & Beverage Social Awareness Learning and Teaching

Fris

tiers
Netherlands, Services, Communal Supermarket, Life Coach Program
Adriana Chiñas Adriana Chiñas
FinZi
Case Studies Banking & Financial Services Social Awareness

FinZi

tiers
Colombia, Free Transformation Credit, Fintech, Pride Month, Digitas
Adriana Chiñas Adriana Chiñas
St Elmo’s & The Long Covid Patient Network
Case Studies Sports and Games Health & Wellbeing Learning and Teaching Social Awareness

St Elmo’s & The Long Covid Patient Network

tiers
Germany, COVID, Awareness, ME / CFS Day, Twitch
Adriana Chiñas Adriana Chiñas
Bandida do Pomar
Case Studies Food & Beverage Social Awareness

Bandida do Pomar

tiers
Portugal, Ungendered, Orchard Bandit, Cider, Campaigns
Adriana Chiñas Adriana Chiñas
Barnstormers: Determined to Win & On the Plane
Case Studies Sports and Games Social Awareness

Barnstormers: Determined to Win & On the Plane

tiers
North America, Diversity, Inclusion, VR, Racism
Adriana Chiñas Adriana Chiñas
NYX & LGBT Center
Case Studies Film & TV Entertainment Personal Aesthetics Social Awareness Sports and Games

NYX & LGBT Center

tiers
United States, Makeup, Metaverse, Inclusion, Cosmetics
Adriana Chiñas Adriana Chiñas
Common Sense Media
Case Studies Technology Family & Relationships Social Awareness

Common Sense Media

tiers
United States, Generative AI, Children, Framework, Products
Adriana Chiñas Adriana Chiñas
Bubbel Chat
Case Studies Technology Social Awareness

Bubbel Chat

tiers
Netherlands, Inclusion, Government, Political Parties, Democracy
Adriana Chiñas Adriana Chiñas
Eroski
Case Studies Social Awareness Business To Business Retail and Shopping

Eroski

tiers
Spain, Inclusion, Supermarkets, Aurrera, Children
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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