Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Expedia

tiers

Platform Capitalism, Influencer Commerce, Parasocial Consumption, Digital Curation, Taste Intermediaries, Experiential Marketplaces

Eureka

Case Studies Food & Beverage Social Media

KFC Philippines

tiers

Co-Creation Marketing, Digital Prosumption, Brand Ritualization, Consumer Participation, Fast Food Culture, AI-Generated Content

Eureka

Case Studies Travel and Outdoors Social Media

Austrian National Tourist Board

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Performative Authenticity, Digital Detox, Influencer Marketing, Tourism Semiotics, Conspicuous Disconnection, Experiential Marketing

Eureka

Case Studies Banking & Financial Services Social Media

On The House

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Attention economy, Influence monetization, Creator economy, Digital capital, Social currency, Parasocial transactions

Eureka

Case Studies Film & TV Entertainment Social Media

A24

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Membership economy, Consumer tribalism, Cultural capital, Ritualized consumption, Brand community, Experiential marketing

Eureka

Case Studies Travel and Outdoors Social Media

Klook & TikTok

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Platform capitalism, Parasocial relationships, Social commerce, Influencer marketing, Attention economy, Frictionless commerce

Eureka

Case Studies Social Awareness Social Media

GoFundMe & Meta

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Platform Philanthropy, Digital Altruism, Networked Giving, Attention Economy, Algorithmic Charity, Social Media Fundraising

Eureka

Case Studies Social Awareness Social Media Health & Wellbeing

CoppaFeel!

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Digital Health Communication, Algorithmic Intervention, Embodied Risk, Platform Affordances, Identity Performance, Health Literacy

Eureka

Case Studies Social Awareness Social Media

TikTok Change Makers

tiers

Digital Altruism, Platform Philanthropy, Creator Economy, Social Impact, Algorithmic Activism, Attention Redistribution

Eureka

Case Studies Social Media Art & Culture Business To Business

TikTok & Rock in Rio

tiers

Parasocial Relationships, Momentary Celebrity, Platform Rituals, Experiential Marketing, Identity Performance, Status Elevation

Eureka

Consumer Statistics Social Media Learning and Teaching

Educational Content Boosts Brand Engagement Across Key Areas

members

Global

Eureka

Consumer Statistics Social Media

Gen Z's Daily Screen Time Continues to Rise in the US

members

North America

Eureka