Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Chispa: Connecting broken-heart soccer fans

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Social Identity, Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Case Study

Adriana Chiñas

Eurekas Social Media Business To Business

Spotify in Snapchat: Snap Map

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Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Platform Affordances, Music Culture

Adriana Chiñas

Eurekas Film & TV Entertainment Social Media

Bundle: True Crime in Vertical Format

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Consumer Culture, Brand Semiotics, Digital Anthropology, Multimodality, Symbolic Consumption, Micro-Learning

Adriana Chiñas

Case Studies Film & TV Entertainment Technology Social Media

Halfpast: YouTube into an MPC

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Symbolic Consumption, Brand Semiotics, Prosumption, Digital Anthropology, Platform Affordances, Reference Groups

Adriana Chiñas

Consumer Statistics Learning and Teaching Banking & Financial Services Social Media

Five Thousand Scholarships Expand AI Training for Creators

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Europe

Adriana Chiñas

Consumer Statistics Retail and Shopping Social Media Food & Beverage

Twelve-Hour Livestreams Expand the Live Commerce Playbook”

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Asia Pacific

Adriana Chiñas

Eurekas Food & Beverage Business To Business Social Media

Pizza Hut: When the Feed Becomes the Enemy

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Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Material Culture, Symbolic Consumption

Adriana Chiñas

Eurekas Food & Beverage Technology Social Media

WokVerse

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Servicescape, Augmented Reality, Symbolic Consumption, Social Identity, Co-Creation, Digital Anthropology

Adriana Chiñas

Consumer Statistics Art & Culture Social Media

Three Point Six Million Shares Turn Music Data Into Social Currency

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Asia Pacific

Adriana Chiñas

Consumer Statistics Social Media Banking & Financial Services Technology

Meta’s Three-Billion-User Network Could Mainstream Stablecoin Payments

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Global

Adriana Chiñas

Consumer Statistics Social Media Film & TV Entertainment

3Billion Dollars Fuel the Rise of Micro Dramas

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Global

Adriana Chiñas

Consumer Statistics Sports and Games Social Media Technology

Twenty-Times Fewer Personal Data Incidents Through AI Intervention

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Global

Adriana Chiñas