Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Interest Collapses After Virality

members

Global

Adriana Chiñas

Consumer Statistics Food & Beverage Social Media

OOH Turns Into Performance Media

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Oceania

Adriana Chiñas

Consumer Statistics Retail and Shopping Social Media Personal Aesthetics

TikTok Shapes Purchase Behavior

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Global

Adriana Chiñas

Consumer Statistics Social Media Retail and Shopping

Average Time Consumers Globally Spend On Social Media

members

Global

Adriana Chiñas

Case Studies Social Media Film & TV Entertainment

Seedance 2.0

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Generative Ai, Copyright Infringement, Digital Culture, Platform Strategy, Brand Protection, SAG-AFTRA

Adriana Chiñas

Case Studies Social Media Technology

Tinder: Biometric Verification

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Human Verification, Biometric Identity, Digital Trust, Consumer Culture, Platform Governance

Adriana Chiñas

Case Studies Film & TV Entertainment Social Media

Netflix's Vertical Feed

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Netflix, Vertical Feed, Algorithmic Discovery, Platform Strategy, Digital Media, Media, TikTok, Engagement

Adriana Chiñas

Case Studies Social Media

DrinkMates and the Platform Promise of Spontaneous Sociality

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Case Study, Platform Strategy, Consumer Culture, Digital Sociality, Geospatial Technology, African Innovation

Adriana Chiñas

Case Studies Social Media Business To Business

Cameo and TikTok

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Platform Capitalism, Creator Economy, Brand Revitalization, Digital Strategy, Consumer Culture, Video Messages, Celebrities, Influencers, Creators

Adriana Chiñas

Case Studies Social Media Technology Learning and Teaching

AuraTap

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Digital Anthropology, Avatar Mediation, Brand Semiotics, Consumer Culture, Spatial Computing

Adriana Chiñas

Case Studies Social Media Technology Learning and Teaching

Meta AI agent

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AI Agents, Executive Leadership, Meta, Digital Strategy, Organizational Innovation

Adriana Chiñas

Case Studies Social Media Retail and Shopping

X: Shoppable links

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Social Media Advertising, Platform Monetization, Brand Semiotics, Consumer Trust, Digital Transformation

Adriana Chiñas