Eurekas Travel and Outdoors Social Media Trip.com Group members Trip.Com Group, Consumer Tribes, Platform Ecosystems, Creator Economy, Digital Marketing, Crowdsourcing & Crowdfunding Adriana Chiñas
Case Studies Social Media Health & Wellbeing TikTok: "For You" Calendar tiers Digital Wellbeing, Domestication, Agency, Mediation, Parenting, Materiality Adriana Chiñas
Case Studies Food & Beverage Art & Culture Social Media Ruffles tiers Surrealism, Liminality, Disruption, Urbanism, Semiotics, Dissociation Adriana Chiñas
Case Studies Film & TV Entertainment Social Media Bring My Pinterest to Life tiers Shopification, Remediation, Mimesis, Convergence, Curation, Domestication Adriana Chiñas
Case Studies Retail and Shopping Social Media Fashion and Apparel Technology Pacsun tiers Prosumption, Symbolic Capital, Neo-Tribalism, Gamification, Retail, Platformization Adriana Chiñas
Case Studies Food & Beverage Social Media Business To Business Starbucks & MrBeast tiers Influencer, Algorithm, Parasocial, Gamification, Philanthropy, Retail Adriana Chiñas
Case Studies Social Media Retail and Shopping TikTok Shop: Digital Cards tiers Digital Card, Gifts, Gifting, Animated Designs Adriana Chiñas
Case Studies Retail and Shopping Social Media Wijnegem Shopping Center tiers Europe, Malls, Commerce, Social media likes, Purchase Mechanism Adriana Chiñas
Eurekas Technology Social Media YouTube Portraits members Youtube, AI Chatbots, Creator Economy, Parasociality, Case Study, Digital Culture Adriana Chiñas
Case Studies Health & Wellbeing Social Media Leona Health tiers Platforms, Healthcare, Latin America, Datafication, Ai Co-Pilot,WhatsApp Adriana Chiñas
Case Studies Personal Aesthetics Retail and Shopping Social Media MAC Cosmetics tiers Mac Cosmetics, Live Shopping, Beauty, Digital Culture, Marketing Adriana Chiñas
Case Studies Social Media Film & TV Entertainment Health & Wellbeing NBCUniversal tiers Olympics, NBCUniversal, Creator Collective, Influencers, Digital Media Adriana Chiñas