Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

Monster Wolf: Building a Mechanical Predator

members

Brand Semiotics, Anthropomorphism, Consumer Culture, Symbolic Consumption, Digital Anthropology, Case Study

Growing Lettuce Nobody Has to Touch

members

Consumer Culture, Brand Semiotics, Sustainability, Digital Anthropology, Symbolic Consumption, Food Innovation

Dairy Queen: The Ice Cream Robot People Want to Watch

members

Service Ritual, Brand Semiotics, Robotic Labor, Consumer Culture, Digital Anthropology, Case Study

DoorDash Air: Taking Food Delivery Into the Sky

members

Brand Semiotics, Consumer Culture, Platform Logic, Digital Anthropology, Material Culture, Case Study

Little Caesars: Putting Pizza Robots on the Sidewalk

members

Brand Semiotics, Servicescape, Consumer Culture, Social Identity, Digital Anthropology, Autonomous Delivery

Oak Deer Robotics: Putting the Chef’s Instinct Into Numbers

members

Consumer Culture, Brand Semiotics, Datafication, Symbolic Consumption, Anthropomorphism, Digital Anthropology

Logitech MX Keypad: Giving AI Agents a Physical Button

tiers

Brand Semiotics, Consumer Identity, Mediation, Digital Anthropology, Prosumption, Developer Culture

Vintavia: Escaping the Tourist List

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Visibility, Cultural Capital

Thula: The Sound of an Electric Safari

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Brand Semiotics, Consumer Culture, Symbolic Consumption, Digital Anthropology, Sustainability, Case Study, EV, Wildlife

KakaoPay: Giving the Debit Card a New Financial Logic

tiers

Brand Semiotics, Platform Affordances, Switching Behavior, Digital Anthropology, Consumer Culture, Payment Innovation, Souh Korea, Debit Cards

Ticketmaster: Building the Fan’s Cultural Map

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Consumption, Platform Logics