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Antropomedia Express: Consumer Tribes
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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Artiso
Case Studies Fashion and Apparel Technology

Artiso

tiers
AI In Fashion, Agentic Systems, Aesthetic Alignment, Workflow Integration, Consumer Culture Theory
Eureka Eureka
Lawa
Case Studies Technology Health & Wellbeing Sports and Games

Lawa

tiers
Lawa, Gamification, Youth, Health behavior, Brand activation, Mario Kart
Eureka Eureka
NOUN
Case Studies Fashion and Apparel Technology

NOUN

tiers
NOUN Connect, Beauty Manufacturing, Algorithmic Matching, Vendor Ontology, Data Governance
Eureka Eureka
Hibbett
Case Studies Retail and Shopping Fashion and Apparel Technology

Hibbett

tiers
Hibbett Kids, Personalization, Servicescape, Installment payments, Mobile app
Eureka Eureka
Character.AI
Case Studies Social Media Technology

Character.AI

tiers
AI Social, Co-Creation, Prosumption, Platform Governance, Brand Semiotics
Eureka Eureka
Vanke Logistics
Case Studies Mobility and Transport Technology Retail and Shopping

Vanke Logistics

tiers
Acne Studios, Acne Paper, Palais Royal, Cultural capital, Prosumption
Eureka Eureka
Petlibro
Case Studies Technology

Petlibro

tiers
AI Pet Monitoring, Computer Vision, Subscription Model, Domestic Surveillance, Consumer Behavior
Eureka Eureka
Heavyweight
Case Studies Social Media Technology

Heavyweight

tiers
Legal aesthetics, Semiotic arbitrage, Heuristic bias, Compliance design, Consumer power
Eureka Eureka
Virginia Tech
Case Studies Social Awareness Technology Health & Wellbeing

Virginia Tech

tiers
Soft robotics, Assistive technology, Intent prediction, Human–machine interaction, Disability experience
Eureka Eureka
The Fintech Times
Case Studies Banking & Financial Services Technology

The Fintech Times

tiers
CBDC, Stablecoins, Deposit tokens, Wholesale finance, Interoperability
Eureka Eureka
Rimas Entertainment, Spotify & Google Maps
Case Studies Film & TV Entertainment Business To Business Technology

Rimas Entertainment, Spotify & Google Maps

tiers
Bad Bunny, DDB Latina Puerto Rico, Rimas Entertainment, Google Maps, Spotify
Eureka Eureka
Iberia GPT
Case Studies Technology Travel and Outdoors

Iberia GPT

tiers
Airline, Conversation, Recommendation, Omnichannel, Data governance
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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