Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

Vintavia: Escaping the Tourist List

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Visibility, Cultural Capital

Thula: The Sound of an Electric Safari

tiers

Brand Semiotics, Consumer Culture, Symbolic Consumption, Digital Anthropology, Sustainability, Case Study, EV, Wildlife

KakaoPay: Giving the Debit Card a New Financial Logic

tiers

Brand Semiotics, Platform Affordances, Switching Behavior, Digital Anthropology, Consumer Culture, Payment Innovation, Souh Korea, Debit Cards

Ticketmaster: Building the Fan’s Cultural Map

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Consumption, Platform Logics

Hohem Eyepic: Filming From the Body

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Affordances, Market Entry, Cameras

Dyson CameraJet: Engineering Better Brushing Habits

tiers

Symbolic Consumption, Brand Semiotics, Datafication, Processing Fluency, Social Identity, Consumer Culture

From Solo Convenience to Collective Ritual: How Grab Turned Fare-Splitting into a Cultural Practice

tiers

Symbolic Consumption, Brand Community, Ritual, Affordances, Social Identity, Platform Culture

Ford's AI Assistant and the Domestication of the Machine Voice

members

Consumer Culture, Brand Semiotics, Human-Machine Interaction, Digital Anthropology, Meaning-Making, Customer Experience

Rivian, Waze, and the Dashboard as a Site of Collective Belonging

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Technology Acceptance, Symbolic Consumption

XPeng's Second-Generation VLA and the Cultural Reframing of the Autonomous Car

tiers

Autonomous Driving, Brand Semiotics, Consumer Culture, Digital Anthropology, Category Innovation, Human-Machine Mediation

Canyon Predict: Engineering Foresight and the Reconfiguration of the Cyclist's Body

tiers

Brand Semiotics, Consumer Culture, Philosophy Of Technology, Datafication, Social Identity, Digital Anthropology

Hongqi and the Solar Roof: Reframing the Automobile as a Producer

members

Symbolic Consumption, Brand Semiotics, Product Design, Digital Anthropology, Innovation Strategy, Case Study