Google Gemini & Ticketmaster
tiers
Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Consumer Ritual, Customer Experience
Mastercard and Swarovski: VR Home Decor App
tiers
Consumer Culture, Brand Semiotics, Immersive Retail, Symbolic Consumption, Digital Anthropology, Payment Innovation
BTS as Onboarding Ritual
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Fandom
Mercedes-Benz & LG Uplus
members
Brand Semiotics, Symbolic Consumption, Material Culture, Digital Anthropology, Affordances, Reference Groups
Meta Brings Threads to VR
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Consumption
Photon Matrix Lab: Mosquito-Eliminating Machine
tiers
Brand Semiotics, Symbolic Consumption, Consumer Culture, Technology Mediation, Social Identity, Case Study
noRecognition: AI-Generated Apparel
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Surveillance, Privacy
Google: Sign Language in Keyboard
tiers
Brand Semiotics, Digital Anthropology, Social Identity, Technological Mediation, Datafication, Consumer Culture
Prime Video: AI Series
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Meaning-Making, Technology Adoption, Case Study
WDR: Connecting Students
members
Collective Memory, Digital Anthropology, Co-Creation, Social Identity, Mediation, Case Study