Instagram: Effect Builder Lets Users Create AR Filters with Text Prompts
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Augmented Reality, Brand Semiotics, Digital Anthropology, Generative AI, Social Identity, Case Study
Steven Slate Audio: Horizon One Headphones Simulate Professional Recording Studios
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Brand Semiotics, Technological Mediation, Reference Groups, Symbolic Exchange, Material Culture, Case Study
Trading 212: Automating Investment Deposits Through Open Banking
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Automation, Habit Formation, Brand Semiotics, Delegation Experience, Digital Anthropology, Consumer Culture
Tovie: A Pedaling Device That Pauses Screen Time When Kids Stop Moving
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Technological Mediation, Affordances, Symbolic Consumption, Reference Groups, Crowdfunding, Brand Semiotics
Ant Group: Open-Source LingBot AI Models Reach 2.2 Million Downloads
members
Digital Anthropology, Gift Exchange, Social Proof, Technological Mediation, Brand Community, Case Study
Seed to Table: A Seven-Foot AI Hologram That Assists Grocery Shoppers
members
Brand Semiotics, Anthropomorphism, Algorithmic Classification, Digital Anthropology, Servicescape Design, Case Study
Pearl Abyss: Letting Twitch Users Play Crimson Desert Without Installing the Game
members
Brand Semiotics, Digital Anthropology, Platform Logic, Reference Groups, Customer Journey, Case Study
Pipit: Giving Music Fans Control Over Discovery and Artist Payments
members
Brand Semiotics, Algorithmic Consumption, Consumer Tribes, Digital Anthropology, Symbolic Exchange, Case Study
CaaS: Virtual Fitting Rooms Help Mexican Fashion Brands Reduce Returns
members
Virtual Fitting, Imagination Gap, Datafication, Consumer Identity, Digital Anthropology, Case Study
Sansa: A Virtual Buddhist Temple
members
Digital Anthropology, Ritual, Brand Semiotics, Social Identity, Technological Mediation, Consumer Culture
LG U+: Bundling E-Books and Digital Magazines with Coffee and Entertainment
members
Gen Z, Magazine, Digital Services, Case Study, Coffee
Death Clock: Predicting Death Dates Through Personal Health Data
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Datafication, Mortality Salience, Brand Semiotics, Algorithm Aversion, Digital Anthropology, Case Study