Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

Flowtica Verso: The AI Recorder For Your Meetings

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Material Culture, Case Study

Xiaomi: The Stove That Knows You Left the Kitchen

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Brand Semiotics, Consumer Culture, Digital Anthropology, Mediation, Datafication, Product Strategy

Microsoft Copilot: The AI Assistant Riding With You

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Voice Interface, Platform Power, Symbolic Consumption, Digital Anthropology, Technology Adoption, Consumer Identity

Monster Wolf: Building a Mechanical Predator

members

Brand Semiotics, Anthropomorphism, Consumer Culture, Symbolic Consumption, Digital Anthropology, Case Study

Growing Lettuce Nobody Has to Touch

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Consumer Culture, Brand Semiotics, Sustainability, Digital Anthropology, Symbolic Consumption, Food Innovation

Dairy Queen: The Ice Cream Robot People Want to Watch

members

Service Ritual, Brand Semiotics, Robotic Labor, Consumer Culture, Digital Anthropology, Case Study

DoorDash Air: Taking Food Delivery Into the Sky

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Brand Semiotics, Consumer Culture, Platform Logic, Digital Anthropology, Material Culture, Case Study

Little Caesars: Putting Pizza Robots on the Sidewalk

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Brand Semiotics, Servicescape, Consumer Culture, Social Identity, Digital Anthropology, Autonomous Delivery

Oak Deer Robotics: Putting the Chef’s Instinct Into Numbers

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Consumer Culture, Brand Semiotics, Datafication, Symbolic Consumption, Anthropomorphism, Digital Anthropology

Logitech MX Keypad: Giving AI Agents a Physical Button

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Brand Semiotics, Consumer Identity, Mediation, Digital Anthropology, Prosumption, Developer Culture

Vintavia: Escaping the Tourist List

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Visibility, Cultural Capital