Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

Commodore: A Phone that Blocks the Web

tiers

Brand Semiotics, Nostalgic Consumption, Symbolic Consumption, Platform Logic, Social Identity, Consumer Culture, Phones, Flip Phone

Bandit: The Sweat That Vanishes

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Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Material Culture, Consumer Culture, Runners, Clothing, Run Culture, Sweating

The Skin Patch Doctor

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Brand Semiotics, Consumer Culture, Algorithm Aversion, Digital Anthropology, Embodiment, Innovation Strategy

Eight Hundred Million Professionals Become Searchable Through AI

members

Global

Fifty Percent Lower Per-Mile Premiums Reflect Software-Driven Risk

members

Global

Barrelhand: The Anchor and the Void

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Brand Semiotics, Essentialism, Memory Value, Consumer Culture, Social Identity, Watches, Aerospace

Spotify: The Crowd Is the Dj

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Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Platform Logics, Consumer Culture, Festivals, Artists, Fans, Engagement, Participation, Culture