Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

Common Sense Media

members

Brand Semiotics, Digital Anthropology, Social Identity, Consumer Socialization, Mediation, Consumer Culture

The "Tinder of Scholarships"

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rand Semiotics, Digital Anthropology, Platform Affordances, Consumer Culture, Social Identity, Case Study

Singapore University & OpenAI

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Symbolic Consumption, Social Identity, Algorithm Aversion, Digital Anthropology, Datafication, Technology Adoption

Harvard Business School AI Coaches

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Symbolic Consumption, Cultural Capital, Brand Semiotics, Social Identity, Digital Anthropology, Case Study

Georgia Institute of Technology: Bitcoin Campus Purchase

members

Symbolic Consumption, Technology Adoption, Brand Semiotics, Institutional Identity, First-Mover Advantage, Case Study

AJE Eduardo & Mirtha Añaños Foundation

members

Brand Semiotics, Social Identity, Digital Anthropology, Algorithm Aversion, Consumer Culture, Case Study

Aomori and the Cultural Reinvention of Japanese Wellness Travel

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Consumer Culture, Brand Semiotics, Symbolic Consumption, Cultural Capital, Market Entry, Ritual

Robotic Coffee Shop

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Brand Semiotics, Consumer Culture, Digital Anthropology, Servicescape Design, Platform Logic, Symbolic Consumption

Kakao Pay Rewires the Debit Card

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Brand Semiotics, Platform Affordances, Consumer Behavior, Switching Behavior, Digital Anthropology, Financial Services

Muse: Brain-Sensing Headbands

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Datafication, Brand Semiotics, Self-Tracking, Consumer Culture, Persuasion, Digital Anthropology

Google Gemini & Ticketmaster

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Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Consumer Ritual, Customer Experience

Mastercard and Swarovski: VR Home Decor App

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Consumer Culture, Brand Semiotics, Immersive Retail, Symbolic Consumption, Digital Anthropology, Payment Innovation