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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Sony: A Glasses-Free 3D Display for Digital Anime Collectibles
Case Studies Film & TV Entertainment Technology

Sony: A Glasses-Free 3D Display for Digital Anime Collectibles

tiers
Material Culture, Brand Semiotics, Social Identity, Digital Anthropology, Psychological Ownership, Case Study, Japan
Adriana Chiñas Adriana Chiñas
Braun Nevo: Integrating Smart Technology into Daily Grooming
Case Studies Personal Aesthetics Technology

Braun Nevo: Integrating Smart Technology into Daily Grooming

tiers
Product Design, Brand Semiotics, Technological Mediation, Self-Tracking, Symbolic Consumption, Case Study, Personal Aesthetics
Adriana Chiñas Adriana Chiñas
Lotte Department Store: AI Gift Recommendations Through Guided Selection
Eurekas Retail and Shopping Technology

Lotte Department Store: AI Gift Recommendations Through Guided Selection

members
Symbolic Exchange, Algorithmic Curation, Choice Architecture, Brand Semiotics, Digital Anthropology, Case Study
Adriana Chiñas Adriana Chiñas
Sanxingdui Future Past: Why Audiences Hesitated to Pay for an AI-Generated Film
Case Studies Film & TV Entertainment Technology

Sanxingdui Future Past: Why Audiences Hesitated to Pay for an AI-Generated Film

tiers
Authenticity, Algorithm Aversion, Brand Semiotics, Social Proof, Digital Anthropology, Case Study
Adriana Chiñas Adriana Chiñas
Genie 4: Playable Virtual Worlds
Case Studies Technology Film & TV Entertainment

Genie 4: Playable Virtual Worlds

tiers
World Models, Brand Semiotics, Digital Anthropology, Philosophy Of Technology, Algorithmic Classification, Case Study, Users
Adriana Chiñas Adriana Chiñas
OKA: A Robot for Solo Living
Case Studies Technology Health & Wellbeing

OKA: A Robot for Solo Living

tiers
Brand Semiotics, Anthropomorphism, Digital Anthropology, Consumer Ritual, Datafication, Case Study, Robots, Domestic AI
Adriana Chiñas Adriana Chiñas
Claude Duet: Claude Messages You First
Case Studies Technology Learning and Teaching

Claude Duet: Claude Messages You First

tiers
Agentic AI, Philosophy Of Technology, Brand Semiotics, Digital Anthropology, Datafication, Case Study, Anthropic, App
Adriana Chiñas Adriana Chiñas
Netflix: Reshaping the App for Foldable Phones
Case Studies Film & TV Entertainment Technology

Netflix: Reshaping the App for Foldable Phones

tiers
Mobile Experience, Brand Semiotics, Digital Anthropology, Algorithmic Curation, Embodied Interaction, Case Study
Adriana Chiñas Adriana Chiñas
Florida: Flying Vehicles
Eurekas Social Awareness Technology

Florida: Flying Vehicles

members
Brand Semiotics, Digital Anthropology, Philosophy Of Technology, Social Identity, Symbolic Exchange, Police
Adriana Chiñas Adriana Chiñas
meCore: Visual Vibes Transformed Into Shoppable Fashion
Case Studies Fashion and Apparel Technology Retail and Shopping

meCore: Visual Vibes Transformed Into Shoppable Fashion

tiers
Brand Semiotics, Algorithmic Classification, Aesthetic Identity, Digital Anthropology, Consumer Culture, Case Study, AI
Adriana Chiñas Adriana Chiñas
Muse AI Agent: Delegated Proprietorship
Case Studies Social Media Technology

Muse AI Agent: Delegated Proprietorship

tiers
Delegation Experience, Technological Mediation, Datafication, Platform Lock-in, Digital Anthropology, Case Study, AI Agents
Adriana Chiñas Adriana Chiñas
New Delhi: AI-Assisted Volunteer Network Rebuilds Civic Mobility
Eurekas Social Awareness Technology

New Delhi: AI-Assisted Volunteer Network Rebuilds Civic Mobility

members
Digital Anthropology, Data Activism, Mutual Aid, Algorithmic Mediation, Collective Identity, Case Study, Safety
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
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