Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

PUCPR, the Humanitas Code, and the Politics of Thinking with Machines

tiers

Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Algorithmic Mediation, Symbolic Consumption

Roland FP-40: When the Instrument Becomes a Connected Learning Companion

tiers

Brand Semiotics, Platform Affordances, Consumer Culture, Digital Anthropology, Datafication, Identity Projects

Shopping at the Speed of Intent: Shipt and the Cultural Logic of Agentic Commerce

tiers

Agentic Commerce, Consumer Experience, Brand Semiotics, Digital Anthropology, Algorithmic Mediation, Symbolic Consumption

Froggy's World: How a Weather Mascot Turns Utility Into Belonging

tiers

Brand Semiotics, Symbolic Consumption, Digital Anthropology, Consumer Needs, Platform Affordances, Brand Ritual

The Vanishing Frame: How Huawei's Pura X View Turns Screen-to-Body Ratio into Cultural Capital

tiers

Symbolic Consumption, Brand Semiotics, Product Design, Social Identity, Distinction, Digital Anthropology

Tamagotchi Rings and the Wearable Intimacy of Digital Care

tiers

Symbolic Consumption, Brand Semiotics, Extended Self, Digital Anthropology, Social Identity, Wearable Technology

Fitbit: Snorlax at the Bedside

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Self-Tracking, Symbolic Consumption

Common Sense Media

members

Brand Semiotics, Digital Anthropology, Social Identity, Consumer Socialization, Mediation, Consumer Culture

The "Tinder of Scholarships"

members

rand Semiotics, Digital Anthropology, Platform Affordances, Consumer Culture, Social Identity, Case Study

Singapore University & OpenAI

members

Symbolic Consumption, Social Identity, Algorithm Aversion, Digital Anthropology, Datafication, Technology Adoption

Harvard Business School AI Coaches

members

Symbolic Consumption, Cultural Capital, Brand Semiotics, Social Identity, Digital Anthropology, Case Study

Georgia Institute of Technology: Bitcoin Campus Purchase

members

Symbolic Consumption, Technology Adoption, Brand Semiotics, Institutional Identity, First-Mover Advantage, Case Study