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Antropomedia Express: Consumer Tribes
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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Seiko's Masterpiece and Shohei Ohtani
Case Studies Personal Aesthetics Technology

Seiko's Masterpiece and Shohei Ohtani

tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Myth, Reference Groups, Consumer Culture
Adriana Chiñas Adriana Chiñas
Ant Financial: The Calorie Account
Case Studies Food & Beverage Health & Wellbeing Technology

Ant Financial: The Calorie Account

tiers
Consumer Culture, Datafication, Algorithmic Advice, Social Identity, Technological Mediation, Case Study
Adriana Chiñas Adriana Chiñas
2LumiDecoNail: Microchip Nails
Case Studies Personal Aesthetics Technology

2LumiDecoNail: Microchip Nails

tiers
Brand Semiotics, Consumer Behavior, Wearable Technology, Digital Anthropology, Social Identity, Material Culture, Microchip Nails
Adriana Chiñas Adriana Chiñas
Australian Council for Educational Research
Case Studies Learning and Teaching Technology

Australian Council for Educational Research

tiers
Brand Semiotics, Digital Anthropology, Social Identity, Consumer Culture, Classification, Case Study
Adriana Chiñas Adriana Chiñas
Michaels & Google Cloud
Case Studies Retail and Shopping Technology Business To Business

Michaels & Google Cloud

tiers
Symbolic Consumption, Brand Semiotics, Algorithmic Advice, Digital Anthropology, Anthropomorphism, Identity Projects
Adriana Chiñas Adriana Chiñas
Forty-Nine States Gain Access to Self-Custody Crypto Payments
Consumer Statistics Banking & Financial Services Technology

Forty-Nine States Gain Access to Self-Custody Crypto Payments

members
North America
Adriana Chiñas Adriana Chiñas
Four Hundred Inspection Points Signal the Rise of Preventive Home Insurance
Consumer Statistics Health & Wellbeing Technology Real Estate & Construction

Four Hundred Inspection Points Signal the Rise of Preventive Home Insurance

members
Global
Adriana Chiñas Adriana Chiñas
Ninety Percent Accuracy Advances AI-Powered Pregnancy Monitoring
Consumer Statistics Health & Wellbeing Technology

Ninety Percent Accuracy Advances AI-Powered Pregnancy Monitoring

members
Oceania
Adriana Chiñas Adriana Chiñas
Precision Fermentation Replaces a 10,000-Liter Production Challenge
Consumer Statistics Food & Beverage Technology Ecology and Sustainability

Precision Fermentation Replaces a 10,000-Liter Production Challenge

members
Europe
Adriana Chiñas Adriana Chiñas
Recompose: The Greenest Goodbye
Case Studies Health & Wellbeing Technology

Recompose: The Greenest Goodbye

tiers
Consumer Culture, Brand Semiotics, Social Identity, Symbolic Consumption, Sustainability, Market Entry
Adriana Chiñas Adriana Chiñas
KAIST: Reading in Space
Case Studies Film & TV Entertainment Technology

KAIST: Reading in Space

tiers
Extended Reality, Brand Semiotics, Digital Anthropology, Symbolic Consumption, Media Affordances, Case Study
Adriana Chiñas Adriana Chiñas
Samsung's Passport-Shaped Foldable
Case Studies Technology

Samsung's Passport-Shaped Foldable

tiers
Product Design, Brand Semiotics, Symbolic Consumption, Social Identity, Mediation, Consumer Culture
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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