Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

LG: What If Your Washer Had a K-Pop Group?

members

Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Cultural Branding

Boston Lyric Opera: Making Opera Read Differently

tiers

Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Mediation, Case Study, Supertitles

Meta Quest: A Front-Row Seat Inside the Headset

members

Brand Semiotics, Digital Anthropology, Symbolic Consumption, Social Identity, Media Affordances, Consumer Culture

Spotify: The Story Behind the Playlist

members

Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Platform Logics, Identity Projects

SIQA: Creating Labels for Machine-Made Music

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Brand Semiotics, Classification, Social Identity, Digital Anthropology, Provenance, Consumer Culture, App

The Robot Dog That Goes Shopping

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Brand Semiotics, Anthropomorphism, Consumer Culture, Digital Anthropology, Delegation, Symbolic Consumption, Robots

Flow Neuroscience: Clinical Treatment Outside the Clinic

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Consumer Culture, Brand Semiotics, Digital Anthropology, Self-Tracking, Symbolic Consumption, Market Entry

Flowtica Verso: The AI Recorder For Your Meetings

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Material Culture, Case Study

Xiaomi: The Stove That Knows You Left the Kitchen

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Brand Semiotics, Consumer Culture, Digital Anthropology, Mediation, Datafication, Product Strategy

Microsoft Copilot: The AI Assistant Riding With You

tiers

Voice Interface, Platform Power, Symbolic Consumption, Digital Anthropology, Technology Adoption, Consumer Identity

Monster Wolf: Building a Mechanical Predator

members

Brand Semiotics, Anthropomorphism, Consumer Culture, Symbolic Consumption, Digital Anthropology, Case Study