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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Claude AI
Case Studies Learning and Teaching Technology

Claude AI

tiers
Agentic Ai, Anthropic Claude, Desktop Automation, Extended Cognition, Digital Agency
Eureka Eureka
L'Oréal, Nvidia
Case Studies Personal Aesthetics Technology Business To Business

L'Oréal, Nvidia

tiers
Artificial Intelligence, Beauty Industry, Product Innovation, Consumer Technology, Brand Strategy
Eureka Eureka
Moogle Gaps
Case Studies Mobility and Transport Technology

Moogle Gaps

tiers
Algorithmic Culture, Consumer Experience, Brand Semiotics, Digital Navigation, Serendipity Design
Eureka Eureka
Gucci
Case Studies Luxury Technology

Gucci

tiers
Gucci, Generative Ai, Brand Semiotics, Gamification, Case Study, Consumer Engagement
Eureka Eureka
Monar
Case Studies Art & Culture Technology

Monar

tiers
Generative Ai, Brand Semiotics, Consumer Culture, Product Design, Digital Aesthetics
Eureka Eureka
Perplexity
Case Studies Technology Health & Wellbeing

Perplexity

tiers
Perplexity Health, Datafication, Quantified Self, Consumer Trust, Ai Personalization
Eureka Eureka
GoFundMe AI
Case Studies Social Awareness Technology Banking & Financial Services

GoFundMe AI

tiers
AI Fundraising, Crowdfunding Platforms, Consumer Behavior, Digital Mediation, Narrative Strategy
Eureka Eureka
On-Together
Case Studies Learning and Teaching Technology

On-Together

tiers
Digital Third Place, Virtual Co-Working, Consumer Culture, Brand Semiotics, Indie Game Development, Case Study
Eureka Eureka
Vurt
Case Studies Film & TV Entertainment Technology

Vurt

tiers
Vertical Video, Platform Strategy, Independent Filmmakers, Creator Economy, Media Disintermediation
Eureka Eureka
Samsung Smart Glasses
Case Studies Technology

Samsung Smart Glasses

tiers
Smart Glasses, Platform Ecosystems, Artificial Intelligence, Consumer Technology, Digital Surveillance
Eureka Eureka
Maven Clinic
Case Studies Health & Wellbeing Technology

Maven Clinic

tiers
Digital Health, Glp-1 Care, Women's Health, Consumer Culture, Brand Strategy
Eureka Eureka
Blend Labs Inc.
Case Studies Banking & Financial Services Real Estate & Construction Technology

Blend Labs Inc.

tiers
Blend Autopilot, Mortgage Automation, Algorithmic Bias, Digital Origination, Platform Governance
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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