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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Florida: Flying Vehicles
Eurekas Social Awareness Technology

Florida: Flying Vehicles

members
Brand Semiotics, Digital Anthropology, Philosophy Of Technology, Social Identity, Symbolic Exchange, Police
Adriana Chiñas Adriana Chiñas
meCore: Visual Vibes Transformed Into Shoppable Fashion
Case Studies Fashion and Apparel Technology Retail and Shopping

meCore: Visual Vibes Transformed Into Shoppable Fashion

tiers
Brand Semiotics, Algorithmic Classification, Aesthetic Identity, Digital Anthropology, Consumer Culture, Case Study, AI
Adriana Chiñas Adriana Chiñas
Muse AI Agent: Delegated Proprietorship
Case Studies Social Media Technology

Muse AI Agent: Delegated Proprietorship

tiers
Delegation Experience, Technological Mediation, Datafication, Platform Lock-in, Digital Anthropology, Case Study, AI Agents
Adriana Chiñas Adriana Chiñas
New Delhi: AI-Assisted Volunteer Network Rebuilds Civic Mobility
Eurekas Social Awareness Technology

New Delhi: AI-Assisted Volunteer Network Rebuilds Civic Mobility

tiers
Digital Anthropology, Data Activism, Mutual Aid, Algorithmic Mediation, Collective Identity, Case Study, Safety
Adriana Chiñas Adriana Chiñas
In My Skin: Perspective-Taking as Cultural Intervention Against Anti-Roma Prejudice
Case Studies Social Awareness Technology Learning and Teaching

In My Skin: Perspective-Taking as Cultural Intervention Against Anti-Roma Prejudice

tiers
Social Identity, Perspective-Taking, Digital Anthropology, Brand Semiotics, Persuasion, Case Study, Games
Adriana Chiñas Adriana Chiñas
Rokid & Tencent Mobility: Hailing a Car Through Smart Glasses
Case Studies Mobility and Transport Technology Business To Business

Rokid & Tencent Mobility: Hailing a Car Through Smart Glasses

tiers
Philosophy Of Technology, Technological Mediation, Datafication, Delegation, Digital Anthropology, Case Study, Services
Adriana Chiñas Adriana Chiñas
Zillow & Claude: Expanding AI-Powered Home Search Across Assistants
Case Studies Real Estate & Construction Technology Business To Business

Zillow & Claude: Expanding AI-Powered Home Search Across Assistants

tiers
Digital Anthropology, Brand Semiotics, Technological Mediation, Algorithmic Visibility, Extended Self, Case Study
Adriana Chiñas Adriana Chiñas
Sprout: The Second Life of the iPod
Case Studies Technology

Sprout: The Second Life of the iPod

tiers
Prosumption, Brand Semiotics, Nostalgia, Platform Affordances, Extended Self, Case Study
Adriana Chiñas Adriana Chiñas
Apple: First Immersive Horror Film
Case Studies Film & TV Entertainment Technology

Apple: First Immersive Horror Film

tiers
Digital Anthropology, Technological Mediation, Brand Semiotics, Reference Groups, Immersive Media, Case Study
Adriana Chiñas Adriana Chiñas
Mollie: Pay by Bank Lets Shoppers Pay Directly From Their Accounts
Eurekas Banking & Financial Services Technology

Mollie: Pay by Bank Lets Shoppers Pay Directly From Their Accounts

members
Brand Semiotics, Switching Behavior, Embedded Finance, Digital Anthropology, Platform Power, Case Study
Adriana Chiñas Adriana Chiñas
KakaoBank: AI Guidance for Goal-Based Savings
Eurekas Banking & Financial Services Technology

KakaoBank: AI Guidance for Goal-Based Savings

members
Algorithmic Advice, Goal Motivation, Brand Semiotics, Digital Anthropology, Consumer Trust, Case Study
Adriana Chiñas Adriana Chiñas
RecDek: Filmmakers Set Their Own Prices on The Drive-In
Case Studies Film & TV Entertainment Technology

RecDek: Filmmakers Set Their Own Prices on The Drive-In

tiers
Digital Anthropology, Brand Semiotics, Social Identity, Datafication, Market Shaping, Independent Film
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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