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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Photon Matrix Lab: Mosquito-Eliminating Machine
Case Studies Technology

Photon Matrix Lab: Mosquito-Eliminating Machine

tiers
Brand Semiotics, Symbolic Consumption, Consumer Culture, Technology Mediation, Social Identity, Case Study
Adriana Chiñas Adriana Chiñas
noRecognition: AI-Generated Apparel
Case Studies Fashion and Apparel Technology Personal Aesthetics

noRecognition: AI-Generated Apparel

tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Surveillance, Privacy
Adriana Chiñas Adriana Chiñas
Google: Sign Language in Keyboard
Case Studies Technology Social Awareness

Google: Sign Language in Keyboard

tiers
Brand Semiotics, Digital Anthropology, Social Identity, Technological Mediation, Datafication, Consumer Culture
Adriana Chiñas Adriana Chiñas
Prime Video: AI Series
Case Studies Film & TV Entertainment Technology

Prime Video: AI Series

tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Meaning-Making, Technology Adoption, Case Study
Adriana Chiñas Adriana Chiñas
WDR: Connecting Students
Eurekas Learning and Teaching Technology

WDR: Connecting Students

members
Collective Memory, Digital Anthropology, Co-Creation, Social Identity, Mediation, Case Study
Adriana Chiñas Adriana Chiñas
Smithsonian Museum: Unhidden Heroines
Eurekas Art & Culture Technology

Smithsonian Museum: Unhidden Heroines

members
Brand Semiotics, Augmented Reality, Digital Anthropology, Social Identity, Collective Memory, Symbolic Consumption
Adriana Chiñas Adriana Chiñas
BavAR[t]: French History to Life
Eurekas Art & Culture Mobility and Transport Technology

BavAR[t]: French History to Life

members
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Mediation, Collective Memory
Adriana Chiñas Adriana Chiñas
A.R. Rahman: Apple's Spatial Audio Format
Eurekas Art & Culture Technology

A.R. Rahman: Apple's Spatial Audio Format

members
Immersive Media, Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Consumer Behavior
Adriana Chiñas Adriana Chiñas
Ar Something: Digital Passport For Clothing
Eurekas Fashion and Apparel Ecology and Sustainability Technology

Ar Something: Digital Passport For Clothing

members
Circular Economy, Brand Semiotics, Symbolic Consumption, Digital Anthropology, Traceability, Social Identity
Adriana Chiñas Adriana Chiñas
Meta Ray-Ban Smart Glasses
Eurekas Technology

Meta Ray-Ban Smart Glasses

members
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Technological Mediation, Human-Computer Interaction
Adriana Chiñas Adriana Chiñas
Wendy's AI Orders
Case Studies Food & Beverage Technology

Wendy's AI Orders

tiers
Consumer Culture, Brand Semiotics, Algorithmic Advice, Anthropomorphism, Service Ritual, Digital Anthropology
Adriana Chiñas Adriana Chiñas
90% Less Water Powers the Next Generation of Fire Suppression
Consumer Statistics Real Estate & Construction Technology Ecology and Sustainability

90% Less Water Powers the Next Generation of Fire Suppression

members
Global
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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