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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Amazon Blue Jay
Case Studies Technology Retail and Shopping

Amazon Blue Jay

tiers
Autonomy, Digital Twins, Logistics, Amazon, Consumer Culture
Eureka Eureka
OneOff
Case Studies Fashion and Apparel Retail and Shopping Technology

OneOff

tiers
Celebrity curation, Social Discovery, Personalized recommendation, AI, Consumer Behavior
Eureka Eureka
1 Billion Followers Summit
Case Studies Film & TV Entertainment Technology

1 Billion Followers Summit

tiers
AI Film, Google Gemini, Creative Ecosystems, Digital Culture, Brand Strategy, Dubai
Eureka Eureka
Snapchat & Xbox
Case Studies Technology Social Media

Snapchat & Xbox

tiers
Augmented reality, Platform Power, Gaming, Consumer Culture, Snapchat, Moon Man
Eureka Eureka
Apple Wallet
Eurekas Technology Travel and Outdoors

Apple Wallet

public
Digital ID, Datafication, Platformization, Privacy By Design, Social Sorting
Eureka Eureka
Prolo
Eurekas Technology

Prolo

public
Platformization, Datafication, Lock-In, Semiotics, Wellness Ecosystem
Eureka Eureka
Samsung iFit
Eurekas Technology Sports and Games

Samsung iFit

public
Smartglasses, Semiotics, Brand Extension, Consumer Behavior, Lenskart
Eureka Eureka
HeadCoach 2.0
Eurekas Technology Sports and Games

HeadCoach 2.0

public
AI Coaching, Wearables, Quantified Self, Datafication, Brand Semiotics
Eureka Eureka
Lenskart
Eurekas Technology

Lenskart

public
Augmented Reality, No-Code, Platform Governance, Brand Semiotics, Consumer Experience
Eureka Eureka
Trace
Eurekas Technology Art & Culture

Trace

public
Augmented Reality, No-Code, Platform Governance, Brand Semiotics, Consumer Experience
Eureka Eureka
Board
Case Studies Technology Learning and Teaching

Board

tiers
Platform, Conviviality, Embodiment, Frictionless, Gen Alpha, Curation
Eureka Eureka
Scouting America
Case Studies Learning and Teaching Technology

Scouting America

tiers
AI Literacy, Cybersecurity, Merit Badges, Youth Development, Organizational Change, Gen Alpha
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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