
Airbnb has announced the creation of a fund to encourage OMG! home design.
Airbnb has announced a USD 10 million fund for interior designers with the most innovative home design concepts. From June till July of 2022, the OMG! Fund accepted applications; from those, 100 winners were selected, including architects, designers, and regular individuals. Each of them receives USD 100,000. Originality, practicability, experience, and long-term viability will each play a part in the decision-making process, which will be conducted by four judges. This change is being made with a rebranding effort centered on highlighting modest, individual homes and introducing the OMG category. Winners must complete certain milestones to keep the grant on schedule.
Consumer tribes that may relate to this case study:
Yuccies
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Deep Creatives
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Travel Bloggers
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