Beekman 1802

Skin, Kindness Krew, Wellness Coaches, Jolanibeauty, Platform, AI

Beekman 1802

Through acts of kindness, initiatives boost the health of the skin.

In February 2024, the United States-based beauty firm Beekman 1802 sponsored three programs that were centered on acts of kindness. These activities coincided with Random Acts of Kindness Day. The Kindness Krew ambassador program, free one-on-one kindness coaching sessions with certified wellness coaches, and a commitment to give one percent of all sales of kindness items to kindness.org were some of the things that were featured in these promotions. Ambassador, Insider, Expert, and Champion are the four different levels of participation that are available through The Kindness Krew. Each of these levels offers sales royalties ranging from 8 to 12 percent and requires monthly engagements on social media. After a successful launch with 250 members, which included influential individuals such as JolaniBeauty and Melodie Perez, the program intends to expand to 1,000 members by the end of the year. Furthermore, the organization collaborated with KindWorks AI to cultivate a culture of kindness among its workforce by utilizing the Beni platform.

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