Consumer Tribe: Cap-Cutters
Keywords: Video production, non-linear narratives, video game stories, memes, popular characters, geek pride.

Description of their identity

This tribe is articulated by adolescent men and women from 12 to 22 years who develop their digital identity based on the skills they have to edit and create content, not so much by looking or thinking. It is about showing their identity from the videos and images they edit and upload on their platform.

Its members have a mastery of specific platforms, applications or gadgets that allow them to make digital content for a specific community. Therefore, their online profiles serve as the space to showcase their creations. At the same time, they try to position themselves as creators rather than followers. In particular, they usually publish content on TikTok, called "Edits".

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