
When it comes to e-commerce, a self-learning digital person gives it a face.
AVA (AI Virtual Assistant) is a digital avatar that is available for customization and is driven by an LLM. It was developed by Firework, a company based in the United States. AVA is able to provide responses in real time because it is able to learn from data collected from online shopper interactions, such as questions from customers and sales information. In January of 2024, AVA was presented openly.
Consumer tribes that may relate to this case study:
High Voguers
Consumer Tribe: High Voguers

Trendy Lifestylers
Consumer Tribe: Trendy Lifestylers

Fashion House
Consumer Tribe: Fashion House

Marketing Gurus
Consumer Tribe: Marketing Gurus
