
Drug test kits that serve as posters to combat drink-spiking.
JTBC, a television network in South Korea, has designed a poster that doubles as a drug detector in order to combat the increasing incidence of drink spiking in the country. This billboard was created as part of the promotion for the new drama series Strong Girl Nam-soon. Detachable drug test kits were included on the posters that were shown in public areas and universities in the Gangnam neighborhood of Seoul in the month of November 2023. It is possible for passersby to disassemble the kit from the poster and use it to experiment with beverages that they feel have been tampered with. The narrative of the series follows a woman, her daughter, and their mother as they fight against drug crime.
Consumer Tribes that may relate to this case study:


