The decanter refill experience that the Cognac brand is known for delivers to London is full with drama.
In London, LOUIS XIII Cognac, which is owned by Rémy Martin, has introduced the concept of cognac refills. Through the month of November 2023, patrons of the Harrods department store will be able to replenish their cognac decanter. With its Infinity Wheel, which was built specifically for the company's traditional 70cl decanter, the luxury brand introduced a dramatic element to the process of refilling the bottle. After the decanter has been cleaned and resealed, the bottle is then refilled with the desired liquid and engraved with a one-of-a-kind medal. Additionally, the refill experience may be found at stores located in Beijing and Cognac.
Consumer tribes that may relate to this case study:
Men of Honor
Consumer Tribe: Men of Honor
Digital Anthropology Bot
