- Home
- Case Studies
- McDonald's & BTS
McDonald's & BTS
McDonald’s, K-Pop, Fandom, Cultural Branding, Digital Media
—
You might also find interesting
Vivienne Westwood House Beijing
tiers
Luxury Culture, Brand Semiotics, Symbolic Consumption, Ritual, Reference Groups, Market Entry
Verb: Selling Personal Data
tiers
Data Ownership, Surveillance Capitalism, Brand Semiotics, Consumer Culture, Digital Anthropology, Platform Logics
CarPlay at the Helm
tiers
Symbolic Consumption, Brand Semiotics, Technological Mediation, Social Identity, Platform Logics, Digital Anthropology