Case Studies Banking & Financial Services Travel and Outdoors Paypal Booking tiers Paypal, Selfbook, Hotel booking, BNPL, Perplexity, Booking Eureka
Case Studies Fashion and Apparel Social Media Business To Business Armedangels & Wikipedia tiers Knowledge commons, Purpose-led branding, Circular fashion, Prosumption, Infrastructure Eureka
Case Studies Film & TV Entertainment Social Media Cassette tiers Nostalgia, Interface Metaphor, Serendipity, Monetization, Domesticity Eureka