Case Studies Health & Wellbeing Technology NoctIQ: Anti-Snore Pillow tiers Symbolic Consumption, Brand Semiotics, Social Identity, Consumer AI Experience, Datafication, Sleep Wellness Adriana Chiñas
Case Studies Technology Learning and Teaching OpenAI Voice Controls tiers Digital Anthropology, Mediation, Social Identity, Algorithmic Trust, Human-Machine Interaction, Consumer Behavior Adriana Chiñas
Case Studies Fashion and Apparel Retail and Shopping Luxury Vivienne Westwood House Beijing tiers Luxury Culture, Brand Semiotics, Symbolic Consumption, Ritual, Reference Groups, Market Entry Adriana Chiñas