Visa & Mesh: Crypto Balances Into Everyday Spending
tiers
Brand Semiotics, Digital Anthropology, Stablecoins, Platform Mediation, Social Identity, Consumer Culture, Crypto
Mollie: Pay by Bank Lets Shoppers Pay Directly From Their Accounts
members
Brand Semiotics, Switching Behavior, Embedded Finance, Digital Anthropology, Platform Power, Case Study
Airbnb: Weather Protection Pays Guests When It Rains
tiers
Parametric Insurance, Datafication, Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology
KakaoBank: AI Guidance for Goal-Based Savings
members
Algorithmic Advice, Goal Motivation, Brand Semiotics, Digital Anthropology, Consumer Trust, Case Study
Coinbase x Samsung Wallet: Integrating Stablecoins Into Mobile Wallets
members
Stablecoins, USDC, Digital Wallets, Choice Architecture, Cryptocurrency Adoption, Fintech Partnerships, Institutional Trust, Digital Payments
eToro: Connecting Trading Accounts to Conversational AI
members
Algorithmic Advice, Platform Affordances, Digital Anthropology, Semiotics, Datafication, Consumer Culture
Sh Suhyup Bank: Cashback for Greener Everyday Travel
members
Green Consumption, Choice Architecture, Brand Semiotics, Social Identity, Digital Anthropology, Case Study
Lotte: Tourist Benefits and Transportation on One Card
tiers
Brand Semiotics, Consumer Culture, Digital Anthropology, Loyalty Programs, Datafication, Case Study
e.l.f. Cosmetics: Turning Everyday Makeup Into Digital Gold
members
Brand Semiotics, Symbolic Consumption, Digital Anthropology, Scarcity, Social Identity, Consumer Culture
Sendai Bank: A Baby’s Weight Determines Their First Bank Bonus
tiers
Brand Semiotics, Consumer Culture, Ritual, Social Identity, Default Effects, Retail Banking
American Express Turns Card Membership Into Fan Access
tiers
Fandom, Membership, Cultural Access, Brand Partnerships, Social Identity, Scarcity, Experiential Marketing, Belonging
Circular: Ring 3 Combines Health Tracking and Contactless Payments
members
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Affordances, Technology Acceptance