



Monzo
tiers
Experiential banking, brand collaboration, food marketing, digital materialization, financial touchpoints, sensory promotion

Brightfin
tiers
Financial literacy, youth banking, money management, fintech innovation, behavioral economics, simplified budgeting

Animoca Brands Japan
tiers
Anime tokenization, digital collectibles, blockchain fandom, cultural NFTs, anime heritage, fan ownership




Alipay
tiers
Fintech innovation, gamified savings, behavioral finance, digital storytelling, user engagement, financial education



Mama Money
tiers
Financial inclusion, WhatsApp banking, immigrant banking, digital payments, mobile money, social banking