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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Burger King France & My Hero Academia
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Burger King France & My Hero Academia

tiers
Anime collaboration, Food marketing, Cultural fusion, Transmedia storytelling, Fan engagement, Limited editions
Eureka Eureka
Eboni Lamine, Martha Omasoro & Getty Images
Case Studies Social Awareness Business To Business

Eboni Lamine, Martha Omasoro & Getty Images

tiers
UK, Adultification, Marginalized Groups, Children, Social Constructivism
Eureka Eureka
Heinz x Mattel
Case Studies Business To Business Food & Beverage Film & TV Entertainment Retail and Shopping

Heinz x Mattel

tiers
Barbie-cue, Ketchup, Marketing Strategy, Trends, Super Markets
Eureka Eureka
The Boring Phone
Case Studies Business To Business Food & Beverage Technology

The Boring Phone

tiers
Heineken, Bodega, Activism, Zillennials, Digital Detox
Eureka Eureka
Carrefour Romania & Bingo
Case Studies Food & Beverage Art & Culture Business To Business Retail and Shopping

Carrefour Romania & Bingo

tiers
Pachetul cu Dor, Cultural Traditions, Emotional Needs, Family Bonds, Campaign
Eureka Eureka
Barilla & Marie Kondo
Case Studies Food & Beverage Ecology and Sustainability Business To Business

Barilla & Marie Kondo

tiers
Upcycling, Packaging, Campaign, Sustainability, Environment
Eureka Eureka
Kigüi & Nestlé Mexico
Case Studies Ecology and Sustainability Food & Beverage Business To Business Retail and Shopping

Kigüi & Nestlé Mexico

tiers
Partnership, Sustainable consumption, Social Innovation, Food Waste Awareness
Eureka Eureka
Happy Coffee
Case Studies Health & Wellbeing Retail and Shopping Business To Business Social Awareness

Happy Coffee

tiers
Philanthropy, NAMI, QR Codes, Innovation, Robert Downey Jr.
Eureka Eureka
IKEA & Raw Color
Case Studies Business To Business Retail and Shopping Real Estate & Construction

IKEA & Raw Color

tiers
Chromatic Phenomenology, Color Psychology, TESAMMANS, Interior Design
Eureka Eureka
Cheetos & J Balvin
Case Studies Art & Culture Social Awareness Business To Business

Cheetos & J Balvin

tiers
Latino Community, Empowerment, Cultural Collaboration, Deja tu huella, LATAM
Eureka Eureka
Calm & Michael Barbaro
Case Studies Health & Wellbeing Technology Business To Business

Calm & Michael Barbaro

tiers
Therapeutic Journalism, Digital Wellness, Sleep, Psychology
Eureka Eureka
Shopify & Roblox
Case Studies Business To Business Retail and Shopping

Shopify & Roblox

tiers
Metaverse, Digital Commerce, Virtual Worlds, Scholars, Entrepreneurship
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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