Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Nike & Hyperice
Case Studies Sports and Games Health & Wellbeing Business To Business

Nike & Hyperice

tiers
Sports technology, athletic recovery, wearable innovation, performance enhancement, smart clothing, biomechanical optimization
Eureka Eureka
Nubank & Disney
Case Studies Banking & Financial Services Film & TV Entertainment Business To Business Learning and Teaching

Nubank & Disney

tiers
Financial literacy, edutainment, brand collaboration, social responsibility, interactive learning, narrative education
Eureka Eureka
Burger King & Netflix
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Burger King & Netflix

tiers
Sonic branding, food innovation, cross-cultural marketing, sensory experience, brand collaboration, cultural adaptation
Eureka Eureka
National Geographic
Case Studies Film & TV Entertainment Technology Business To Business

National Geographic

tiers
Mixed reality, virtual environments, nature content, immersive technology, digital placemaking, entertainment innovation
Eureka Eureka
Billie Eilish & Google Maps
Case Studies Ecology and Sustainability Film & TV Entertainment Business To Business

Billie Eilish & Google Maps

tiers
Sustainable tourism, Digital navigation, Fan engagement, Eco-conscious entertainment, celebrity activism, Green technology
Eureka Eureka
Burger King France & My Hero Academia
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Burger King France & My Hero Academia

tiers
Anime collaboration, Food marketing, Cultural fusion, Transmedia storytelling, Fan engagement, Limited editions
Eureka Eureka
Eboni Lamine, Martha Omasoro & Getty Images
Case Studies Social Awareness Business To Business

Eboni Lamine, Martha Omasoro & Getty Images

tiers
UK, Adultification, Marginalized Groups, Children, Social Constructivism
Eureka Eureka
Heinz x Mattel
Case Studies Business To Business Food & Beverage Film & TV Entertainment Retail and Shopping

Heinz x Mattel

tiers
Barbie-cue, Ketchup, Marketing Strategy, Trends, Super Markets
Eureka Eureka
The Boring Phone
Case Studies Business To Business Food & Beverage Technology

The Boring Phone

tiers
Heineken, Bodega, Activism, Zillennials, Digital Detox
Eureka Eureka
Carrefour Romania & Bingo
Case Studies Food & Beverage Art & Culture Business To Business Retail and Shopping

Carrefour Romania & Bingo

tiers
Pachetul cu Dor, Cultural Traditions, Emotional Needs, Family Bonds, Campaign
Eureka Eureka
Barilla & Marie Kondo
Case Studies Food & Beverage Ecology and Sustainability Business To Business

Barilla & Marie Kondo

tiers
Upcycling, Packaging, Campaign, Sustainability, Environment
Eureka Eureka
Kigüi & Nestlé Mexico
Case Studies Ecology and Sustainability Food & Beverage Business To Business Retail and Shopping

Kigüi & Nestlé Mexico

tiers
Partnership, Sustainable consumption, Social Innovation, Food Waste Awareness
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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