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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Kitkat & Formula 1
Case Studies Food & Beverage Business To Business Sports and Games

Kitkat & Formula 1

tiers
Brand Partnerships, Consumer Engagement, Confectionery, Cultural Branding, Experiential Marketing
Adriana Chiñas Adriana Chiñas
Crocs & Lego
Case Studies Fashion and Apparel Business To Business

Crocs & Lego

tiers
Brand Community, Strategic Collaboration, Consumer Engagement, Creative Customization, Value Co-Creation
Adriana Chiñas Adriana Chiñas
TABASCO® & Sephora
Case Studies Personal Aesthetics Food & Beverage Business To Business

TABASCO® & Sephora

tiers
Brand Extension, Collaboration Strategy, Semiotic Analysis, Consumer Culture, Beauty Industry
Adriana Chiñas Adriana Chiñas
OXXO & Uber Eats
Case Studies Retail and Shopping Food & Beverage Mobility and Transport Business To Business

OXXO & Uber Eats

tiers
Platform Economy, Retail Innovation, Consumer Behavior, Digital Strategy, Omnichannel
Adriana Chiñas Adriana Chiñas
Oreo, Disney’s Marvel
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Oreo, Disney’s Marvel

tiers
Case Study, Cultural Branding, Co-Branding, Hypertext Marketing, Consumer Culture, Brand Semiotics
Adriana Chiñas Adriana Chiñas
Google & Oxford University
Case Studies Learning and Teaching Technology Business To Business

Google & Oxford University

tiers
Artificial Intelligence, Higher Education, Strategic Partnerships, Educational Technology, Consumer Culture
Adriana Chiñas Adriana Chiñas
Amazon & Tennessee Titans
Case Studies Film & TV Entertainment Sports and Games Retail and Shopping Business To Business

Amazon & Tennessee Titans

tiers
Algorithmic Commerce, Sensor Fusion, Liminal Spaces, Behavioral Economics, Stadium Operations, Case Study
Adriana Chiñas Adriana Chiñas
Uber, Lucid, Nuro
Case Studies Mobility and Transport Luxury Business To Business Technology

Uber, Lucid, Nuro

tiers
Automation, Infrastructure, Rentiership, Surveillance, Intermediation, Ecosystem
Adriana Chiñas Adriana Chiñas
Airbnb Rio Carnival
Case Studies Travel and Outdoors Business To Business

Airbnb Rio Carnival

tiers
Performative, Carnivalesque, Hierarchy, Semiotics, Servicescapes, Authenticity
Adriana Chiñas Adriana Chiñas
DoorDash & ChatGPT
Case Studies Food & Beverage Technology Retail and Shopping Business To Business

DoorDash & ChatGPT

tiers
Generative Ai, Api Economy, Shoppable Media, Doordash, Aldi, Consumer Behavior
Adriana Chiñas Adriana Chiñas
Ralph Lauren, The Council of Fashion Designers of America
Case Studies Fashion and Apparel Social Awareness Business To Business

Ralph Lauren, The Council of Fashion Designers of America

tiers
Supply Chain, Heritage, Localization, Authenticity, Partnership, Stewardship
Adriana Chiñas Adriana Chiñas
e.l.f. Beauty & Roblox
Case Studies Personal Aesthetics Business To Business Technology Avatar

e.l.f. Beauty & Roblox

tiers
Roblox, Avatar, Servicescape, Gamification, Heterotopia, Agency
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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