Case Studies Personal Aesthetics Art & Culture Business To Business L’Oréal & Louvre tiers Cultural Capital, Identity Performance, Aesthetic Transformation, Liminal Experience, Symbolic Consumption, Ritual Marketplace Adriana Chiñas
Case Studies Social Media Art & Culture Business To Business TikTok & Rock in Rio tiers Parasocial Relationships, Momentary Celebrity, Platform Rituals, Experiential Marketing, Identity Performance, Status Elevation Adriana Chiñas
Case Studies Learning and Teaching Banking & Financial Services Raiffeisen Bank tiers Financial Socialization, Gamification, Digital Pedagogy, Experiential Learning, Youth Engagement, Financial Literacy Adriana Chiñas
Case Studies Travel and Outdoors Art & Culture Out World Journeys tiers Identity Tourism, LGBT+ travel, Commodification Of Experience, Cultural Capital, Safe Spaces, Market Segmentation Adriana Chiñas
Case Studies Ecology and Sustainability Travel and Outdoors Visit Copenhagen tiers Behavioral Economics, Sustainable Tourism, Experience Economy, Environmental Gamification, Urban Sustainability, Intention-Action Gap Adriana Chiñas
Case Studies Travel and Outdoors Ecology and Sustainability DCT Abu Dhabi tiers Sustainable Hospitality, Carbon Calculator, Environmental Governance, Normative Influence, Triple Bottom Line, Digital Sustainability Adriana Chiñas
Case Studies Art & Culture Social Awareness National Folk Museum Korea tiers Cultural gerontology, cognitive wellbeing, museum accessibility, third place theory, reminiscence therapy, demographic transition Adriana Chiñas
Case Studies Business To Business Art & Culture Mattel & Kris Goyri tiers Cultural authenticity, commercial representation, indigenous aesthetics, material culture, heritage commodification, designer collaboration Adriana Chiñas
Case Studies Business To Business Film & TV Entertainment Travel and Outdoors Luxury Four Seasons & Max tiers Experiential marketing, set-jetting, media tourism, luxury hospitality, parasocial relationships, symbolic consumption Adriana Chiñas
Case Studies Technology Art & Culture FriendsWithYou tiers Biodigital Art, Human-Robot Interaction, Algorithmic Performance, Digital Wellness, Affective Computing, Post-Human Aesthetics Adriana Chiñas
Case Studies Technology Sports and Games Activision tiers Algorithmic governance, digital surveillance, player agency, technical black-boxing, gaming ethics, digital citizenship Adriana Chiñas
Case Studies Film & TV Entertainment Technology Art & Culture Spotify: Create Cover Art tiers Digital identity expression, platform personalization, music curation, visual semiotics, user agency, parasocial relationships Adriana Chiñas