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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Personal Aesthetics Sports and Games Fashion and Apparel Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Arsenale Bioyards
Case Studies Food & Beverage Technology

Arsenale Bioyards

tiers
Precision Fermentation, Modular Bioreactors, AI-Driven Manufacturing, Biotechnology Startup, Biomanufacturing Platform, Industrial Automation
Eureka Eureka
Maybank & TikTok Shop
Case Studies Banking & Financial Services Social Media Learning and Teaching Business To Business

Maybank & TikTok Shop

tiers
Maybank, TikTok Shop, SME Digitalization, Platform Economy, ASEAN Business, Women Entrepreneurs
Eureka Eureka
H&M Digital Twins
Case Studies Fashion and Apparel Technology

H&M Digital Twins

tiers
Digital Twins, Fashion Models, AI Marketing, Worker Rights, Brand Authenticity, Synthetic Media
Eureka Eureka
Netflix & Sesame Street
Case Studies Film & TV Entertainment Business To Business

Netflix & Sesame Street

tiers
Sesame Street, Platform Capitalism, Netflix, Children’s Content, Media Licensing, Audience Segmentation
Eureka Eureka
Alexa+
Case Studies Technology Retail and Shopping

Alexa+

tiers
Alexa Plus, Generative AI, Consumer Agency, Smart Home, Personalization, Amazon Platform
Eureka Eureka
e.l.f. Cosmetics México
Case Studies Personal Aesthetics Film & TV Entertainment

e.l.f. Cosmetics México

tiers
Telenovela, Glocalization, e.l.f. Cosmetics, Mexico, Social Media Marketing, Participatory Culture
Eureka Eureka
Google Labs Career Dreamer
Case Studies Learning and Teaching Technology

Google Labs Career Dreamer

tiers
Career Guidance, Artificial Intelligence, Algorithmic Matching, Digital Anthropology, User Personalization, Labor Market Data
Eureka Eureka
Dopper & Royal Delft
Case Studies Travel and Outdoors Ecology and Sustainability

Dopper & Royal Delft

tiers
Schiphol, Dopper, Royal Delft, Sustainability, Airport Retail, Brand Collaboration
Eureka Eureka
LidL GB & TikTok Shop
Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

tiers
Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement
Eureka Eureka
Taobao Hong Kong & Papabo
Case Studies Retail and Shopping Real Estate & Construction

Taobao Hong Kong & Papabo

tiers
Taobao, PapaHome, Omnichannel, Furniture Retail, Servicescape, Hong Kong
Eureka Eureka
Meta & UNESCO
Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

tiers
Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology
Eureka Eureka
TELO Trucks & Aptera
Case Studies Mobility and Transport Ecology and Sustainability Business To Business

TELO Trucks & Aptera

tiers
Electric Pickup, Solar Integration, TELO Trucks, Aptera, Sustainability, Brand Semiotics
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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