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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Personal Aesthetics Fashion and Apparel Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
ICONIQ Impact
Case Studies Social Awareness Health & Wellbeing

ICONIQ Impact

tiers
Women’s health, Collaborative philanthropy, Systems change, Digital health, Policy reform
Adriana Chiñas Adriana Chiñas
Chevrolet Tracker Caramelo
Case Studies Mobility and Transport Business To Business

Chevrolet Tracker Caramelo

tiers
Chevrolet, Tracker Caramelo, Algorithmic co-creation, Social impact, Brand semiotics, Pets
Adriana Chiñas Adriana Chiñas
Vila Vita Parc
Case Studies Luxury Travel and Outdoors Fashion and Apparel Ecology and Sustainability

Vila Vita Parc

tiers
Luxury, Circular economy, Recommerce, Hospitality, Sustainability
Adriana Chiñas Adriana Chiñas
United Wholesale Mortgage (UWM)
Case Studies Real Estate & Construction Banking & Financial Services

United Wholesale Mortgage (UWM)

tiers
Uwm, Bilt, Loyalty, Brokers, Digital culture
Adriana Chiñas Adriana Chiñas
Magazine Luiza
Case Studies Health & Wellbeing Social Media

Magazine Luiza

tiers
Breast cancer, Virtual influencers, Social listening, Early diagnosis, Healthcare communication
Adriana Chiñas Adriana Chiñas
McDonald's & Monopoly
Case Studies Food & Beverage

McDonald's & Monopoly

tiers
Monopoly, Mcdonald’s, Security, Gamification, Consumer tribes
Adriana Chiñas Adriana Chiñas
Westpac NZ
Case Studies Banking & Financial Services Film & TV Entertainment

Westpac NZ

tiers
Credit cards, Gen Z, Experiential, Risk perception, Behavior change, Events
Adriana Chiñas Adriana Chiñas
Abandoned Republic
Case Studies Fashion and Apparel Retail and Shopping

Abandoned Republic

tiers
Heritage, Archive, Community, Authenticity, Brand semiotics, Limited Edition
Adriana Chiñas Adriana Chiñas
Netflix & Epic Games
Case Studies Film & TV Entertainment Avatar

Netflix & Epic Games

tiers
K-Pop Demon Hunters, Fortnite, Transmedia, Creator Economy, Platform Strategy, Gen Z
Adriana Chiñas Adriana Chiñas
Halo X
Case Studies Technology

Halo X

tiers
Augmentation, Privacy, Dataveillance, Contextual integrity, Brand trust
Adriana Chiñas Adriana Chiñas
Cute Press & Wolf BKK
Case Studies Personal Aesthetics Social Awareness

Cute Press & Wolf BKK

tiers
Beauty, Inclusivity, Semiotics, Consumer culture, Cosmetics, Thailand
Adriana Chiñas Adriana Chiñas
ChatGPT Growth Team
Case Studies Learning and Teaching Technology

ChatGPT Growth Team

tiers
Openai, Chatgpt, Attribution, Automation, Platformization, Marketing
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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