Yuka
tiers
Algorithmic activism, Consumer resistance, Digital intermediaries, Reformulation advocacy, Networked citizenship, Brand accountability
Moo Deng
tiers
Digital Anthropomorphism, Public Health Semiotics, Brand Ritualization, Parasocial Relationships, Children's Health Education, Animal Celebrity Endorsement
ORKOS
tiers
Defensive consumption, Luxury security innovation, Watch theft prevention, Horological protection, Material authentication, Risk management accessories
A24
tiers
Membership economy, Consumer tribalism, Cultural capital, Ritualized consumption, Brand community, Experiential marketing
Nike & Isamaya Ffrench
tiers
Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption
Minecraft & Merlin Entertainments
tiers
Brand extension, Spatial remedialization, Transmedia storytelling, Ludic consumption, Embodied virtuality, Experiential marketing
Cyril Lancelin x MANE
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
Museum of West African Art
tiers
Cultural restitution, Decolonial museology, Institutional infrastructure, Heritage conservation, West African art, Architectural reclamation
Parabank
tiers
Disability banking, Financial inclusion, Adaptive financial services, Digital accessibility, Social finance, Disability economics
Blue Shield of California
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
Majazz Project
tiers
Sound archive, Cultural reclamation, Decolonial practice, Sonic heritage, Counter-archiving, Community preservation
Budweiser & Tomorrowland Brasil
tiers
Electronic Music Festivals, Experiential marketing, Algorithmic identity, Digital ritualization, Collective effervescence, Aspirational consumerism