Art & Culture

Art & Culture comprehends the experiences that allude to the tribes that build their identity from their connection with artistic backgrounds. It is a lifestyle that likes to visit museums, walk through historical centers, appreciate the typical architecture of a place, value art exhibitions from its locality and history, and enjoy cultural goods such as music, digital arts, painting, literature, and dance.

Newgrounds Roulette

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Digital Culture, Internet Nostalgia, Participatory Media, Content Curation, Platform Studies

Coach & Penguin Random House

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Brand Semiotics, Consumer Culture, Storytelling, Luxury Branding, Digital Anthropology

Tania Bulhões, Chocolat du Jour

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Luxury Brand Strategy, Consumer Culture, Multisensory Branding, Brand Collaboration, Semiotic Analysis

Tiwa Savage Music Foundation

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Cultural Capital, Brand Authenticity, Music Education, Creative Industries, Institutional Partnerships

Monar

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Generative Ai, Brand Semiotics, Consumer Culture, Product Design, Digital Aesthetics

Bud Mixtape Factory

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Case Study, Experiential Branding, Nostalgia Marketing, Consumer Culture, Brand Semiotics, Festival Activation

The Perfume Shop

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Experiential Retail, Brand Semiotics, Consumer Culture, Servicescape Design, Luxury Consumption

Aeroméxico

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Airline Branding, Cultural Identity, Servicescape Design, Brand Semiotics, Consumer Experience

Miu Miu

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Quarantine Art, Consumer Tribes, Digital Anthropology, Instagram, Brand Semiotics

Starbucks Singapore

tiers

Brand Semiotics, Cultural Branding, Localization Strategy, Consumer Culture, Starbucks Singapore

Medialink

tiers

Intellectual Property, Festival Marketing, Anime Culture, Soft Power, Brand Experience