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Art & Culture

Art & Culture

Art & Culture comprehends the experiences that allude to the tribes that build their identity from their connection with artistic backgrounds. It is a lifestyle that likes to visit museums, walk through historical centers, appreciate the typical architecture of a place, value art exhibitions from its locality and history, and enjoy cultural goods such as music, digital arts, painting, literature, and dance.
Taobao
Case Studies Social Awareness Art & Culture

Taobao

tiers
Taobao, Panda conservation, Gamification, Cultural branding, E-commerce
Eureka Eureka
Letterboxd
Case Studies Film & TV Entertainment Art & Culture

Letterboxd

tiers
Letterboxd, Streaming, Curation, Behavioral data, Case study, Community
Eureka Eureka
Gap & Sean Wotherspoon
Case Studies Fashion and Apparel Art & Culture Business To Business

Gap & Sean Wotherspoon

tiers
Vintage Fashion, Brand Curation, Circular Economy, Fashion Authentication, Heritage Marketing, Nostalgia Commerce
Eureka Eureka
Microsoft Artifacts
Case Studies Art & Culture Technology

Microsoft Artifacts

tiers
Artificial Intelligence Art, Creative Technology, Digital Culture, Human AI Collaboration, Interactive Media, Cultural Innovation
Eureka Eureka
Dylan Mulvaney
Case Studies Social Awareness Art & Culture

Dylan Mulvaney

tiers
Digital Platforms, LGBTQ Marketing, Subscription Economy, Cultural Intermediaries, Book Communities, Social Commerce
Eureka Eureka
My Archischool
Case Studies Learning and Teaching Art & Culture

My Archischool

tiers
Generative Architecture, Youth Innovation, Sustainable Education, Hybrid Creativity, Digital Pedagogy, Architectural Futures
Eureka Eureka
WWF & Nomint
Case Studies Social Awareness Art & Culture Ecology and Sustainability

WWF & Nomint

tiers
Thermal Imaging Animation, Environmental Storytelling, Brand Activism, Stop-motion Innovation, Climate Communication, Creative Technology
Eureka Eureka
New Covent Garden Dubai
Case Studies Retail and Shopping Art & Culture

New Covent Garden Dubai

tiers
Experiential Retail, Cultural Hub, Mall Entertainment, Theater Design, Consumer Experience, Retail Innovation
Eureka Eureka
Vogue
Case Studies Fashion and Apparel Art & Culture

Vogue

tiers
Fashion Exhibition, Immersive Experience, Brand Storytelling, Cultural Consumption, Luxury Democratization, Experiential Retail
Eureka Eureka
McDonald’s Nightclub
Case Studies Food & Beverage Art & Culture Travel and Outdoors

McDonald’s Nightclub

tiers
Servicescape, Brand Elasticity, Temporal Segmentation, Experiential Hospitality, Urban Consumption, Nighttime Economy
Eureka Eureka
Farmacias Similares
Case Studies Health & Wellbeing Art & Culture

Farmacias Similares

tiers
Consumer Tribes, Brand Co-creation, Mascot Marketing, Cultural Branding, Participatory Culture, Retailtainment
Eureka Eureka
Samsung & Art Basel
Case Studies Art & Culture Technology Business To Business

Samsung & Art Basel

tiers
Contemporary Art, Digital Curation, Cultural Capital, Technology Convergence, Brand Positioning, Art Democratization
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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