Ecology and Sustainability

Both ecology and sustainability are experiences that relate directly to the crisis of climate change, resource scarcity, and predatory economic models. Tribes that relate to these experiences choose to consume products and services that, while not solving the problem, at least promise not to make it worse.

Northern Playground

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Sustainability, Influencer culture, Brand semiotics, Consumer behavior, Digital culture, Case study

Dopper & Royal Delft

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Schiphol, Dopper, Royal Delft, Sustainability, Airport Retail, Brand Collaboration

TELO Trucks & Aptera

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Electric Pickup, Solar Integration, TELO Trucks, Aptera, Sustainability, Brand Semiotics

Joby Aviation & Virgin Atlantic

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Electric Aviation, Urban Transport Innovation, Platform Capitalism, Sustainable Mobility, Aviation Partnerships, Metropolitan Infrastructure

Vinted

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Algorithmic Profiling, Consumer Personas, Marketplace Analytics, Sustainable Fashion, Behavioral Segmentation, Digital Anthropology

Trashie

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Recycling Innovation, Platform Economics, Environmental Commodification, Subscription Services, Circular Business Models, Sustainable Consumption

Canada's Forest Trust Corporation

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Environmental Consumption, Tribal Marketing, Youth Consumers, Digital Sustainability, Retail Innovation, Brand Communities

BE WTR & Rosewood Abu Dhabi

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Circular Economy, Luxury Hospitality, Environmental Innovation, Sustainable Technology, Water Management, Corporate Sustainability

Nissan

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Rewilding, Corporate Environmental Responsibility, Biodiversity Conservation, Sustainable Manufacturing, Industrial Ecology, Brand Sustainability

Vollebak

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Biomaterials, Luxury Fashion, Brand Semiotics, Sustainable Textiles, Premium Positioning, Material Innovation

Seamless

tiers

Circular Economy, Sustainable Fashion, Product Stewardship, Consumer Tribes, Brand Semiotics, Environmental Accountability