Eurekas

We scout and curate deployed innovations across themes like 3D printing, 5G, AI, AR, blockchain, and sustainability, as well as actionable breakthroughs to fuel campaigns, product bets, service design, and strategies for your consumer tribes.

Whispers: Interactive AI film

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Interactivity, Authorship, Cocreation, Generative AI, Audience

Thirty Seconds to Mars: Tools for Humanity

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Biometrics, Authenticity, Fandom, Surveillance, Verification, Jared Leto

Fortnite & Star Wars

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Consumer Culture, Transmedia, Brand Semiotics, Participation, Platform Culture

Spotify AI Verification

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Authenticity, Verification, Platform, Artificial Intelligence, Consumer Trust

Artlist: Synthetic Screens

tiers

Generative AI, Authenticity, Streaming Media, Brand Legitimacy, Consumer Culture

Data Beyond: Algorithmic Sorting and the Material Turn in Circular Fashion

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Artificial Intelligence, Textiles, Recycling, Sustainability, China

From Fleece to Fabric

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Denim, Sustainability, Circularity, Semiotics, Innovation

Pandora: The Fifth C

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Pandora, Sustainability, Diamonds, Transparency, Luxury, Branding

Keen Uneek 360

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Keen, Footwear, Sustainability, Circularity, Repairability, Modularity

Uniqlo: Circularity at the Curb

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Uniqlo, Sustainability, Circular Economy, Brand Partnerships, Consumer Culture, Retail Innovation

Flipkart: Closing the Loop

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Recommerce, Circularity, Flipkart, Denim, Consumerbehavior, Sustainability