Eurekas

We scout and curate deployed innovations across themes like 3D printing, 5G, AI, AR, blockchain, and sustainability, as well as actionable breakthroughs to fuel campaigns, product bets, service design, and strategies for your consumer tribes.

Philantropica: A Luxury Soft Drink That Funds Plastic Collection

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Brand Semiotics, Symbolic Consumption, Social Identity, Luxury Codes, Algorithmic Visibility, Case Study

Circular: Ring 3 Combines Health Tracking and Contactless Payments

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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Affordances, Technology Acceptance

Huawei: Smartwatches Classify Diabetes Risk as Low, Medium or High

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Consumer Culture, Brand Semiotics, Digital Anthropology, Preventive Health, Datafication, Social Identity

Soundcore: Sleep Earbuds Adjust Audio Using Overnight Heart Data

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Symbolic Consumption, Datafication, Self-Tracking, Brand Semiotics, Social Identity, Case Study

Apple Watch: Readiness Interprets How Prepared Your Body Is Each Day

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Datafication, Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Wearable Technology

Human Operator: Muscle Stimulation Lets AI Guide the Human Hand

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Philosophy Of Technology, Human Augmentation

Amazfit: Dual-Sided Solar Charging for an Outdoor Smartwatch

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Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Culture, Self-Optimization

LG: What If Your Washer Had a K-Pop Group?

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Cultural Branding

Boston Lyric Opera: Making Opera Read Differently

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Mediation, Case Study, Supertitles

Meta Quest: A Front-Row Seat Inside the Headset

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Brand Semiotics, Digital Anthropology, Symbolic Consumption, Social Identity, Media Affordances, Consumer Culture

Ramp: Bringing the Industrial Musical Back to Broadway

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Brand Semiotics, Symbolic Consumption, Cultural Capital, Spectacle, Social Identity, Case Study

Spotify: The Story Behind the Playlist

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Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Platform Logics, Identity Projects