Case Studies Travel and Outdoors Fashion and Apparel Art & Culture Renaissance Hotels tiers Experiential Commerce, Cultural Intermediation, Authentication Processes, Digital Placemaking, Collaborative Value Creation, Hospitality Innovation Adriana Chiñas
Case Studies Technology Fashion and Apparel TrusTrace tiers Supply Chain Transparency, Algorithmic Governance, Techno-Ethics, Digital Compliance, Surveillance Capitalism, Ethical Consumerism Adriana Chiñas
Case Studies Luxury Fashion and Apparel ORKOS tiers Defensive consumption, Luxury security innovation, Watch theft prevention, Horological protection, Material authentication, Risk management accessories Adriana Chiñas
Case Studies Personal Aesthetics Fashion and Apparel Sports and Games Business To Business Nike & Isamaya Ffrench tiers Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption Adriana Chiñas
Case Studies Personal Aesthetics Fashion and Apparel Garnier tiers Digital Activism, Algorithmic Solidarity, Identity Marketing, Corporate Allyship, Participatory Technology, Beauty Politics Adriana Chiñas
Case Studies Mobility and Transport Fashion and Apparel Ecology and Sustainability Airbnb & By Rotation tiers Collaborative consumption, Circular fashion, Sustainable travel, Platform economy, Occasion wear, Ritual consumption Adriana Chiñas
Consumer Tribes Fashion and Apparel Art & Culture Luxury Peregrine Aesthetes tiers Consumer Tribe: Peregrine Aesthetes Luis Gonzalez
Consumer Tribes Art & Culture Fashion and Apparel Luxury Ephemeral Osmosists tiers Consumer Tribe: Ephemeral Osmosists Luis Gonzalez
Consumer Tribes Family & Relationships Luxury Fashion and Apparel Luxe Sisters tiers Consumer Tribe: Luxe Sisters Luis Gonzalez
Case Studies Luxury Fashion and Apparel Retail and Shopping Harrods & Vacheron Constantin tiers Luxury Retail Innovation, Multisensory Branding, Heritage Storytelling, Digital Materiality, Experiential Consumption, Immersive Technology Adriana Chiñas
Case Studies Fashion and Apparel Luxury True Religion tiers Creator economy, Collaborative Marketing, Brand Communities, Influencer Ecosystems, Co-Creation, Cultural Intermediaries Adriana Chiñas
Case Studies Real Estate & Construction Business To Business Fashion and Apparel Zenga Bros & Swatch tiers workplace Transformation, Functional Hybridity, Subcultural Commodification, Spatial Reconfiguration, Ludic Design, Corporate Counterculture Adriana Chiñas