Film & TV Entertainment

The experiences related to Film & TV Entertainment are presented from the relationship of audiences with productions, actors, studios, fictional characters, series, and programs that interest them and become essential parts of their identities.

Moviefone

tiers

Moviefone, Cross-media, Influencers, Ticketing, Discovery

Disney Shoppable TV

tiers

Disney, Shoppable TV, Retail media, Clean room, Ecommerce

McDonald's & Minecraft

tiers

McDonald’s, Minecraft, Happy meal, Collectibles, Case study, Phygital

NASA & Netflix

tiers

Space exploration, Streaming, Public engagement, Algorithms, Brand semiotics

Letterboxd

tiers

Letterboxd, Streaming, Curation, Behavioral data, Case study, Community

Netflix & Sesame Street

tiers

Sesame Street, Platform Capitalism, Netflix, Children’s Content, Media Licensing, Audience Segmentation

e.l.f. Cosmetics México

tiers

Telenovela, Glocalization, e.l.f. Cosmetics, Mexico, Social Media Marketing, Participatory Culture

Mattel Barney Toy Collection

tiers

Barney, Generation Alpha, Emotional Development, Toys, Brand Strategy, Mental Health

Burger King Brazil

tiers

Servicescape Design, Transmedia Storytelling, Cultural Branding, Experiential Marketing, Consumer Engagement, Third Space Retail

Burger King & Naruto

tiers

Servicescape, Brand Activation, Consumer Immersion, Themed Restaurants, Cultural Marketing, Experiential Retail

Black Mirror

tiers

Surveillance Capitalism, Blockchain Gaming, Social Scoring, Reputation Economy, Algorithmic Governance, Digital Panopticism

Lady Gaga & Master Card

tiers

Participatory Marketing, Brand Co-creation, Digital Choreography, Consumer Tribes, Algorithmic Culture, Experiential Branding