Film & TV Entertainment

The experiences related to Film & TV Entertainment are presented from the relationship of audiences with productions, actors, studios, fictional characters, series, and programs that interest them and become essential parts of their identities.

Flamboyant Neonspartans

tiers

Consumer Tribe: Flamboyant Neonspartans

IM8

tiers

Celebrity Branding, Premium Positioning, Wellness Supplements, Brand Authentication, Luxury Marketing, International Distribution

Doritos Crash the Superbowl

tiers

Consumer Co-Creation, Crowdsourced Advertising, Participatory Marketing, Brand Semiotics, User-Generated Content, Cultural Production

Johnson & Johnson Brasil

tiers

Mental Health Communication, Entertainment Education, Pharmaceutical Marketing, Influencer Strategy, Semiotic Analysis, Cultural Branding

Blockbuster Memorabilia

tiers

Consumer Tribe: Blockbuster Memorabilia

Streaming Is America’s Top Escape

members

North America

The White Lotus

tiers

Media Tourism, Narrative Consumption, Experiential Luxury, Cultural Capital, Transmedia Storytelling, Symbolic Consumption

Netflix & Suntory

tiers

Brand Collaboration, Digital Commensality, Cultural Branding, Consumption Rituals, Code-Mixing, Experiential Marketing

Mattel & Aardman

tiers

Retrobranding, Nostalgia Marketing, Transmedia Storytelling, Animation Culture, Intergenerational Media, Meme Economics

Smashing

tiers

Algorithmic Curation, Recommendation Systems, Digital Culture, Collective Intelligence, Content Personalization, Artificial Intelligence

Arcane League of Legends

tiers

Transmedia Storytelling, Experiential Marketing, Gaming Culture, Fandom Rituals, Brand Communities, Participatory Culture