Mercedes-Benz & LG Uplus
members
Brand Semiotics, Symbolic Consumption, Material Culture, Digital Anthropology, Affordances, Reference Groups
Coca-Cola's NFC Mini CD at Rock in Rio
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Nostalgia, Symbolic Consumption
Prime Video: AI Series
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Meaning-Making, Technology Adoption, Case Study
Roblox: Video Feed For Games
tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Platform Affordances, Social Identity, Case Study
Instagram & Samsung: Rebuilding the Living Room Around Creators
members
Platform Affordances, Brand Semiotics, Collective Ritual, Digital Anthropology, Consumer Culture, Market Entry
Disney and TikTok Turn Viewers Into Storytellers
members
Brand Semiotics, Consumer Tribes, Brand Antifragility, Social Identity, Digital Anthropology, Co-Creation
Bundle: True Crime in Vertical Format
members
Consumer Culture, Brand Semiotics, Digital Anthropology, Multimodality, Symbolic Consumption, Micro-Learning
Sony Pictures: The Neighborhood as Stage
tiers
Brand Semiotics, Symbolic Consumption, Cultural Myth, Reference Groups, Digital Anthropology, Brand Community
KAIST: Reading in Space
tiers
Extended Reality, Brand Semiotics, Digital Anthropology, Symbolic Consumption, Media Affordances, Case Study
Forty-Five Thousand Stores Turn a Beverage Brand Into an Entertainment Platform
members
Asia Pacific
Halfpast: YouTube into an MPC
tiers
Symbolic Consumption, Brand Semiotics, Prosumption, Digital Anthropology, Platform Affordances, Reference Groups
