Film & TV Entertainment

The experiences related to Film & TV Entertainment are presented from the relationship of audiences with productions, actors, studios, fictional characters, series, and programs that interest them and become essential parts of their identities.

Coffee Meets Bagel

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Coffee Meets Bagel, Brand Semiotics, Consumer Culture, Intentional Dating, Cultural Partnerships

LEGO, Yu-Gi-Oh!

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Lego Ideas, Yu-Gi-Oh, Co-Creation, Brand Community, Crowdsourcing, Case Study

Rimas Sports, iHeartMedia

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Brand Extension, Cultural Branding, Podcast Strategy, Latino Market, Tribal Marketing

Kraft Mac & Cheese

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Kraft Mac & Cheese, Super Bowl Advertising, Satirical Branding, Hypertext Marketing, Consumer Culture

The LEGO Group, TED

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Brand Strategy, Consumer Culture, Co-Creation, Digital Engagement, Play Advocacy

Netflix, Anua

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K-Beauty, Brand Collaboration, Consumer Engagement, Narrative Commerce, Platform Strategy

Bad Bunny 101

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Duolingo, Bad Bunny, Cultural Branding, Hypertext Marketing, Consumer Engagement

New One Studio

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Digital Culture, Brand Semiotics, Gender Dynamics, Interactive Gaming, Consumer Behavior

ELIE SAAB

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Luxury Semiotics, Brand Storytelling, Fashion Marketing, Cultural Heritage, Resilience Narrative

Tattle TV

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Vertical Video, Streaming Platforms, Content Adaptation, Digital Media, Consumer Engagement

Lollipop Star

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Bone Conduction, Consumer Culture, Sensory Branding, Product Design, Experiential Marketing