UK: Romance Fraud Warnings Inside the Romantic Narrative
members
Brand Semiotics, Narrative Transportation, Social Identity, Fraud Prevention, Consumer Culture, Case Study, Safety
Disney+ & McDonald's Brazil: Entertainment Into Its Loyalty Rewards
tiers
Loyalty Programs, Brand Semiotics, Meaning Transfer, Gift Exchange, Digital Anthropology, Case Study, Cobranding
PUMA: Fictional Football Club Jersey
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Brand Semiotics, Consumer Myth, Social Identity, Fan Culture, Licensing Strategy, Case Study
Apple: First Immersive Horror Film
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Digital Anthropology, Technological Mediation, Brand Semiotics, Reference Groups, Immersive Media, Case Study
RecDek: Filmmakers Set Their Own Prices on The Drive-In
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Digital Anthropology, Brand Semiotics, Social Identity, Datafication, Market Shaping, Independent Film
RecDek: Independent Filmmakers Set Their Own Streaming Prices
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Independent Film, Digital Anthropology, Brand Semiotics, Social Identity, Datafication, Case Study
Kirkens Korshær: Gamers Can Donate Skins to Charity
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Symbolic Consumption, Digital Possessions, Brand Semiotics, Social Identity, Gaming Culture, Prosocial Behavior
Pókemon: Higher Pull Rates Challenge Card Resellers
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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Reference Groups
Fanatec: An Official F1 Racing System for Sim Racers
tiers
Brand Semiotics, Consumer Culture, Symbolic Consumption, Fandom, Philosophy Of Technology, Social Identity, Driving
LG: What If Your Washer Had a K-Pop Group?
members
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Symbolic Consumption, Cultural Branding
Meta Quest: A Front-Row Seat Inside the Headset
members
Brand Semiotics, Digital Anthropology, Symbolic Consumption, Social Identity, Media Affordances, Consumer Culture
Ramp: Bringing the Industrial Musical Back to Broadway
members
Brand Semiotics, Symbolic Consumption, Cultural Capital, Spectacle, Social Identity, Case Study