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Film & TV Entertainment

Film & TV Entertainment

The experiences related to Film & TV Entertainment are presented from the relationship of audiences with productions, actors, studios, fictional characters, series, and programs that interest them and become essential parts of their identities.
Bleu de Chanel L’Exclusif
Case Studies Film & TV Entertainment Luxury Personal Aesthetics

Bleu de Chanel L’Exclusif

tiers
Chanel, Bleu, Pop-up, Multisensory, China, Asia Pacific
Eureka Eureka
SK Telecom
Case Studies Retail and Shopping Technology Film & TV Entertainment

SK Telecom

tiers
AI, Retailtainment, Servicescape, Gen Z, Datafication, South Korea
Eureka Eureka
Latam Airlines and Spotify
Case Studies Mobility and Transport Film & TV Entertainment Business To Business

Latam Airlines and Spotify

tiers
LATAM Airlines, Spotify, Ludmilla, Fan Tribes, Data Personalization
Eureka Eureka
Webtoon
Case Studies Film & TV Entertainment Art & Culture

Webtoon

tiers
WEBTOON, Vertical Video, Anime-Style, Adaptation, Engagement
Eureka Eureka
Subway & Netflix
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Subway & Netflix

tiers
Subway, Happy Gilmore 2, Experiential, Servicescape, Brand semiotics
Eureka Eureka
Watrfall
Case Studies Film & TV Entertainment Social Awareness

Watrfall

tiers
Watrfall, Crowd investment, Creator autonomy, Fan governance, Entertainment finance
Eureka Eureka
Outback Steakhouse
Case Studies Film & TV Entertainment Food & Beverage

Outback Steakhouse

tiers
Outback Steakhouse, Chef de alto nível, Ana Maria Braga, Ampfy, Brand semiotics
Eureka Eureka
Amazon Regional Creatives Fund
Case Studies Film & TV Entertainment Social Awareness Art & Culture

Amazon Regional Creatives Fund

tiers
Amazon, Regional creatives fund, UK charities, Creative industries, Digital skills, Creators
Eureka Eureka
Roblox Corporation
Case Studies Learning and Teaching Film & TV Entertainment Social Awareness

Roblox Corporation

tiers
Roblox, Learning hub, Platform, Curriculum, Engagement
Eureka Eureka
Rimas Entertainment, Spotify & Google Maps
Case Studies Film & TV Entertainment Business To Business Technology

Rimas Entertainment, Spotify & Google Maps

tiers
Bad Bunny, DDB Latina Puerto Rico, Rimas Entertainment, Google Maps, Spotify
Eureka Eureka
Starbucks & Zootopia
Case Studies Food & Beverage Business To Business Film & TV Entertainment

Starbucks & Zootopia

tiers
Starbucks, Zootopia, China, Tea, Collaboration, Campaigns
Eureka Eureka
Mirinda & Superman
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Mirinda & Superman

tiers
Mirinda, Superman, Dentsu Creative Vietnam, Pop culture, Personalization
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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