A24
tiers
Membership economy, Consumer tribalism, Cultural capital, Ritualized consumption, Brand community, Experiential marketing
Minecraft & Merlin Entertainments
tiers
Brand extension, Spatial remedialization, Transmedia storytelling, Ludic consumption, Embodied virtuality, Experiential marketing
Mind & Netflix
tiers
Experiential Retail, Transmedia Merchandising, Cause-Related Marketing, Fandom Materiality, Ephemeral Commerce, Parasocial Consumption
X-Ray Recaps
tiers
Algorithmic Curation, Digital Memory, Content Personalization, Viewing Experience, Narrative Navigation, Predictive Media
Immersive Gamebox & Netflix
tiers
Transmedia Storytelling, Experiential Marketing, Embodied Interaction, Gamification, Physical Computing, Entertainment Convergence
Airbnb & Inside Out
tiers
Experiential Marketing, Spatial Semiotics, Parasocial Relationships, Nostalgia Marketing, Immersive Brand Experience, Media Tourism
Four Seasons & Max
tiers
Experiential marketing, set-jetting, media tourism, luxury hospitality, parasocial relationships, symbolic consumption
Spotify: Create Cover Art
tiers
Digital identity expression, platform personalization, music curation, visual semiotics, user agency, parasocial relationships
Brightfin
tiers
Financial literacy, youth banking, money management, fintech innovation, behavioral economics, simplified budgeting