Film & TV Entertainment

The experiences related to Film & TV Entertainment are presented from the relationship of audiences with productions, actors, studios, fictional characters, series, and programs that interest them and become essential parts of their identities.

Match Made in Spotify

members

Algorithmic Intimacy, Spotify, Consumer Culture, Datafication, Brand Semiotics

Marriott Bonvoy

tiers

Marriott Bonvoy, Loyalty Programs, Experiential Marketing, Consumer Engagement, Brand Semiotics

Silvr

tiers

Shoppable Tv, Computer Vision, Consumer Behavior, Platform Capitalism, Brand Semiotics

Japan's Sony Group

tiers

Sony Group, Ai Attribution, Copyright Protection, Generative Music, Digital Rights

Stern Pinball

tiers

Pokémon, Brand Semiotics, Techno-Animism, Consumer Culture, Nostalgia Marketing

Netflix, Righters House

tiers

Netflix, Saudi Arabia, Screenwriting, Cultural Production, Platform Strategy

Coffee Meets Bagel

tiers

Coffee Meets Bagel, Brand Semiotics, Consumer Culture, Intentional Dating, Cultural Partnerships

LEGO, Yu-Gi-Oh!

tiers

Lego Ideas, Yu-Gi-Oh, Co-Creation, Brand Community, Crowdsourcing, Case Study

Rimas Sports, iHeartMedia

tiers

Brand Extension, Cultural Branding, Podcast Strategy, Latino Market, Tribal Marketing

Kraft Mac & Cheese

tiers

Kraft Mac & Cheese, Super Bowl Advertising, Satirical Branding, Hypertext Marketing, Consumer Culture

The LEGO Group, TED

tiers

Brand Strategy, Consumer Culture, Co-Creation, Digital Engagement, Play Advocacy