Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.

McDonald's Pickle It Forward

tiers

Digital Brand Strategy, Consumer Culture, Servicescape Design, Quick-Service Innovation, Brand Semiotics

Clase Azul

tiers

Brand Semiotics, Luxury Culture, Servicescape Design, Consumer Experience, Cultural Branding

We Really Cook

tiers

Culinary Branding, Consumer Culture, Servicescape Design, Brand Semiotics, Food Authenticity

Kraft Mac & Cheese

tiers

Kraft Mac & Cheese, Super Bowl Advertising, Satirical Branding, Hypertext Marketing, Consumer Culture

Kalshi

tiers

Kalshi, Prediction Markets, Consumer Culture, Brand Semiotics, Regulatory Strategy

UBEES

tiers

Ubees, Regenerative Pollination, Datafication, Brand Strategy, Agritech

IKEA & Tiny Chef

tiers

Brand Semiotics, Consumer Culture, Food Marketing, Content Strategy, Sustainability

Adidas & Sagra Italian Pastificio

tiers

Brand Extension, Semiotic Strategy, Consumer Culture, Experiential Marketing, Product Innovation

Papa Johns & Google

tiers

Artificial Intelligence, Quick Service Restaurants, Digital Ordering, Customer Experience, Omnichannel Strategy

Kitkat & Formula 1

tiers

Brand Partnerships, Consumer Engagement, Confectionery, Cultural Branding, Experiential Marketing

Lollipop Star

tiers

Bone Conduction, Consumer Culture, Sensory Branding, Product Design, Experiential Marketing